Trevira to participate at Heimtextil 2010

09 Dec '09

2 min read

For Trevira a difficult year is coming to its close. Financial crisis, insolvency and restructuring have kept the company, its workforce, customers and partners on edge. Trevira being a supplier at the start of the supply chain, the results of the crisis for the company did not make themselves felt until relatively late – but then all the more sharply. Now the reverse is happening, as the effects of the upward turn are only emerging tentatively.

Marketing and co-op projects continue:
2009 witnessed continuation of all the important Trevira CS projects. Trevira was present at the MoOD trade fair and will be participating at Heimtextil 2010, where it will once more be sponsoring the Young Contract Creations Award Upholstery. Our partner in Japan, Japan New Fibres Ltd., appeared in November at Japantex with a Trevira CS stand, presenting six Japanese customers with their Trevira CS products. Two catalogues with new collections of fabric manufacturers were sent out to some 400 suppliers and dealers. Another catalogue containing 46 collections by suppliers and dealers was distributed to 12,000 architects throughout the world. There has been a positive reaction to both catalogues from the participating companies and target groups.

This year Trevira CS Marketing placed special emphasis on the air travel sector, with the company taking a stand at the Aircraft Interiors Expo, Hamburg, the Airtec in Frankfurt and the Dubai Airshow. Joining Trevira on board were fabrics from Backhausen, Brüder Baumann, Bogesunds, Botany Weaving, drapilux, Gabriel, Lantal, Munzert, Nya Nordiska, Rohi, Sander International, Svensson and Tisca Tiara.

In the hotel segment there will in future be a “Hospitality Newsletter“, informing customers about projects, the latest developments and Trevira services.

Outlook:
Trevira faces the year to come with quiet optimism. Even should the economy not fully recover in 2010, increases in volumes are nevertheless anticipated.

For Trevira CS the focus in 2010 will be on further expanding the new markets outside Europe and seeking further fields of application. After 30 years the strength and innovative power of Trevira CS continues to lie in the variety of yarns available, supported by a network of manufacturers of high quality fancy yarns in Europe.

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Trevira Gmbh

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