Interviews
Shop for Change – Bringing difference in lives of cotton farmers
15 Dec '09
3 min read
Speaking about functioning of the fair trade and its growth he concluded by saying, “Fair trade is a win-win vision of business in which value is expanded and those benefits distributed more equitably to everyone in the chain. Strict standards for farmers and companies provide consumers with a guarantee that products meet social and environmental criteria. The Shop for Change Fair Trade label on a product label allows consumers to seek out and choose Shop for Change products, and product marketers and retailers benefit from product differentiation and a responsible brand image. In 2008, global sales of fair trade certified products were US $4.1 billion, up 22% from the previous year despite the global recession”.
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