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Maishaa enters cultural capital of India

16
Dec '09
Maishaa, the luxury home fashion brand enters Kolkata through Giani's Envogue, 224, A.J.C.Bose Road, Krishna Building, Kolkata, West Bengal.

This is Maishaa's first store in Kolkata and the entire eastern region of the country and its third in India. This exclusive store will be a one-stop solution for all furnishing needs ranging from lavish bed linen to cushion covers to various fabrics for curtains and upholstery.

Maishaa instantly charmed connoisseurs and lovers of good homes with its truly international fabrics and linen, captivating designs, rich feel as well as sophistication blended with charm and oomph. The brand was conceptualized with a belief in mind that the pleasure of living can be enlivened by the “Passion for Life”. Since its inception, the core philosophy of Maishaa has been to create products for enhancing the passion of each individual.

It is no surprise that Maishaa has quickly became the most preferred and cherished luxury home fashion brand in India. The brand has risen on the strength of its unmatched quality, superior finish and international pedigree which itself was the result of constant research & innovation and a promise to bring to customers the latest in fabric technology, both in terms of production and introduction of new range of superior fabrics.
Maishaa today has an unmatched pool of talented, experienced people from the textile, fashion, retail and marketing arenas in India, constantly innovating, perennially designing, giving shapes to dreams and enlivening lives.

On the launch Mr. Arun Garg, President, A K Retail Inc. said ''We have high expectations from Kolkatta, as Kolkatta has long been known for its literary, artistic and revolutionary heritage. As the former capital of India, Kolkatta was the birthplace of modern Indian literary and artistic thought”. He further said, “We ventured into exclusive retail format in December last year with our first franchise operated store in Delhi. We are now looking at a total of 25 such outlets across India by the end of the fiscal in March next year," He said the company would continue with the franchise- operated model and its next three stores will be operational by Dec.,'09 in Bangalore, Hyderabad and Mumbai.

On the same occasion Mr. Ravi Giani, franchisee of the store said, “We are thrilled to bring Maishaa to our city. We always try to give some thing new to our customer, that's our USP, this time we will be giving a little more to them, in the form of a truly international and luxury brand - Maishaa”.

In the multi-brand format, “Maishaa has a presence in 50 outlets of various retail players like Home Stop and Debenhams, our aim is now to double our points of sale to 100 multi-brand outlets by March 2010," Mr. Garg further added.

Maishaa collection:
Bed Linen: Setamante & Aijin Collection, Marcopolo Collection, Softmante collection, Anatolia summer collection, Fragrance Collection, Stripes & Checks Collection, Thread Art Collection Bed Cover & Cushions: Cosmospace collection, Furnishing fabric: Collection comprising of over 2000 + fabrics.

MAISHAA


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