P2i expands into heart of US West Coast market

21 Dec '09

2 min read

Leading liquid repellent nano-coating technology company, P2i Inc., has expanded its growing presence in the US market with the appointment of Joy Gruver as Sales Manager for Footwear and Performance Textiles, based on the West Coast.

Earlier this year P2i Inc. opened its East Coast office in the Herty Advanced Materials Development Center, Savannah. This West Coast appointment is the latest stage in P2i's rapid expansion and, being based at the heart of the US footwear industry, demonstrates the company's firm commitment to expanding ion-mask, P2i's brand for footwear, outdoor clothing and accessories, beyond its already impressive customer base, including Hi-Tec, adidas Golf, Nike, ECCO, Van Dal and MAGNUM.

Joy will be based in Los Angeles and has a strong background in footwear and performance textiles. After graduating from the University of Massachusetts, Joy worked for Cosmo/Starensier, providers of specialist footwear and apparel performance fabrics. She then moved on to Optimer, working on moisture management technology for apparel applications, before becoming a freelance fabric consultant.

Commenting on her appointment Joy said: “I am pleased to be joining P2i at such an exciting time. I see my sales manager role as taking on the need to educate brands about the latest protective technology and taking these developments through from manufacturing to retail of high performance footwear – in short developing the whole business cycle.”

ion-mask, technology by P2i, works by applying a nanometre-thin polymer layer over the entire surface of a product. Using an ionised gas (plasma), this layer is molecularly bound to the product surface and does not alter the look or feel of the treated object. This highly innovative technology enables manufacturers to dramatically improve the performance of their products by protecting them from the effects of water and all other liquids.

For footwear, ion-mask delivers two crucial benefits; firstly it stops external water getting in and secondly it encourages evaporated perspiration to flow out. As a result, shoes dry out more quickly, won't get heavier over time and maintain the natural airflow of their construction material. P2i's technology is also demonstrated in the field of consumer electronics by its Aridion brand, while industrial applications include bio-consumables, filtration and engineered textiles.

P2i Inc

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