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Business alongside technologies, technologies alongside trends

18
Jan '10
Professionals from the clothing and textile sectors will have a unique opportunity to establish business cooperation on various levels at the fashion shows held on the grounds of Miedzynarodowe Targi Poznanskie at the beginning of March 2010.

As many as five trade fair events will be organised on 2-4 March 2010:
- NEXT SEASON Contracting – Exhibition of Clothing, Shoes and Accessories,
- BODY STYLE Exhibition of Lingerie and Beach Fashion,
- FAST FASHION Exhibition,
- TEX-STYLE Clothing Industry Fabrics and Accessories Trade Fair,
- INTERMASZ International Trade Fair of Textile, Clothes and Shoe Making Machines.

The March shows will be a great opportunity to celebrate two anniversaries – the 20th Intermasz show and the 10th edition of the Next Season Contracting event. The organisers are planning many attractions and side events – seminars and lectures on fashion trends, new technologies, trade and marketing will be aplenty. The latest collections will be showcased during commercial fashion shows at Next Season Contracting and Body Style and during a unique Final Gala on the third trade fair day.

Seminars accompanying the shows are prepared by editorial boards of specialist magazines. They will deal with fashion trends and sales development issues. For the first time in Poland, MUDPIE, a British styling office will present comprehensive forecasts for women's, men's and children's fashion for autumn-winter 2010/2011 and spring-summer 2011.

An elite event Fashion Retail Forum organised for the first time in Poland by Promedia publishing house will be an important event for representatives of trading companies offering apparel, lingerie, jewellery, fashionable accessories, footwear and leather products. The forum will focus on boosting sales in the retail fashion sector. The latest results of research on consumer purchase behaviours, projections for retail development in Poland, modern technologies for POS promotion, the latest visual merchandising concepts and training programmes leading to better customer service in shops will be discussed. Additionally, Fashion Website Awards will be presented at the forum for the best website in the Polish fashion sector. Participation in the seminars and the Forum is free of charge but registration is required due to a limited number of participants.

Next Season for the tenth time
Representatives of shops, chain stores and boutiques from all over Europe will be able to place orders 6 months in advance for collections of women's, men's, children's and youth fashion, apparel accessories, footwear and leather products for the autumn-winter 2010/2011 season at the 10th Next Season. Representatives of 170 companies and brands from Austria, France, Germany, Great Britain, Italy, Netherlands, Poland and Slovakia confirmed their presence at Next Season in Poznan, the largest and the most comprehensive contracting event in Poland as early as two months before the show.


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