Home / Knowledge / News / Textiles / Hanson Dodge is ideal partner for Wolverine brand

Hanson Dodge is ideal partner for Wolverine brand

20
Jan '10
Wolverine, the authentic work and rugged outdoor footwear and apparel brand, announced the company has selected Hanson Dodge Creative, the country's leading active lifestyle agency based in Milwaukee, Wis., as its agency of record.

After completing a comprehensive review process, Wolverine selected Hanson Dodge based on the agency's knowledge of the Wolverine brand and proven success in building robust, integrated branding programs that target the active lifestyle consumer.

"Wolverine is a strong, authentic brand with tremendous consumer loyalty. We are poised to take advantage of advances in digital communication technologies to build stronger relationships with our channels and customers," said Todd Yates, Vice President of Marketing and General Manager of Apparel for Wolverine. "Hanson Dodge's combined experience in the active lifestyle products category and digital marketing make them an ideal partner to help us build the Wolverine brand for the future."

"Wolverine is an industry leader in the work and outdoor footwear category, and we're excited about the opportunity to leverage that brand strength in new and exciting ways in today's dynamic marketplace," said Tim Dodge, President of Hanson Dodge Creative. Hanson Dodge works with industry leaders across a range of product categories to develop and execute innovative, marketing and branding initiatives to support growth.

For 126 years, Wolverine continues to provide innovative footwear with superior comfort. Wolverine is a division of Wolverine World Wide Inc., one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel.

Hanson Dodge Creative is America's leading active lifestyle agency. The full service firm is positioned to help global brands gain a competitive channel advantage in the digital economy. In addition to Wolverine, clients include Thule, Wilson Sporting Goods, Burton Snowboards, Horizon Fitness, Trek Bicycle Corporation and the Wisconsin Department of Tourism.

Wolverine Brand


Must ReadView All

Pic: Shutterstock

Textiles | On 8th May 2021

French Development Agency to invest $83m in Ivory Coast cotton sector

Over a period of five years, the French Development Agency (AFD) will ...

Pic: Juki

Apparel/Garments | On 8th May 2021

Japanese companies collaborate to develop sewing machine business

Juki Corporation and Pegasus Sewing Machine Mfg have entered into a...

Pic: Rocky Brands

Apparel/Garments | On 8th May 2021

Rocky Brands expands Made in America capabilities

Rocky Brands has expanded the offering of its Made in America product ...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Great step towards realising end goal of 'AtmaNirbhar Bharat'

Textile Industry, Head honchos

Textile Industry
Head honchos

Value of 'Made in India' should get more importance

Textile Industry, Head honchos

Textile Industry
Head honchos

Main challenges are breakdown of supply chain and shrinkage of manpower

Sandra Sequeira,

Sandra Sequeira

The JD Institute of Fashion Technology is the educational division of JD...

Shyam Gupta,

Shyam Gupta

Established by <b>Shyam Gupta</b> in 1978, Gargee Designer's (GD) offers...

Seema Mishra,

Seema Mishra

Set up in January 2020 by <b>Seema Mishra</b>, the Kasrawad Art Cluster...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Sameer Sonkusale & Rachel Owyeung, Tufts University

Sameer Sonkusale & Rachel Owyeung
Tufts University

A team at the Tufts University in Massachusetts was recently in news for...

Silverio Baranzano, Fitesa

Silverio Baranzano
Fitesa

Fitesa is a leader in the nonwoven fabrics industry, specialising in...

Vidur Adlakha & Riccardo Bennidini, La Fuori

Vidur Adlakha & Riccardo Bennidini
La Fuori

With an active presence in US, Italy and India, clothing brand La Fuori...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Abhishek Bajaj & Samiksha Bajaj, Samshek

Abhishek Bajaj & Samiksha Bajaj
Samshek

Samshek is a fashion forward tech brand which combines digital experience...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search