Whirlpool & Levi's join forces to shed light on green denim care

22 Jan '10

4 min read

Levi Strauss & Co. recently launched a partnership with Goodwill to educate consumers that caring for their clothes can help care for the planet. The company was the first major retailer to change garment care labels to urge consumers to wash in cold and donate unwanted clothing to Goodwill to keep it out of landfills. Learn more at levi.com/care.

Five Fast Laundry Facts and Tips:

• Hands off: Forty-one percent of those surveyed do not allow anyone else to wash their jeans.
• Lonely blues: 13 percent of people wash their jeans separately from the rest of their families' laundry.
• Tumbling around: 48 percent of consumers continue to do an average of 4+ loads of laundry each week.
• Fight fading: Wash your jeans inside out to prevent fading.
• Go ENERGY STAR: An ENERGY STAR qualified washing machine can save more than 7,000 gallons of water a year, cut energy consumption by more than 40 percent and save up to $110 per year compared to conventional washers manufactured before 1994.

Whirlpool Corporation

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