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Preview of new Sustainable Yarns at Winter Outdoor

22
Jan '10
Naturally Advanced Technologies Inc., a company committed to producing renewable and environmentally sustainable textile fibers, has teamed up with Patrick Yarns, a world leader in the manufacture of high-performance industrial yarns, to give industry insiders a sneak peek at a group of new sustainable yarns made from CRAiLAR Organic Fibers, a wholly owned subsidiary of NAT, at the upcoming Outdoor Retailer Winter Market 2010 trade show on January 21-24 in Salt Lake City, UT. Company representatives will be on site to introduce the new yarns designed for use in outerwear, work wear, denim, footwear, carpet/upholstery and home furnishings.

"Patrick Yarns has a long history of working with innovative partners to create eco-friendly industrial yarns," said Gilbert Patrick, CEO of Patrick Yarns. "Naturally Advanced Technologies is leading innovation in the green textile industry; it is a great opportunity to work with NAT as we incorporate CRAiLAR Organic Fibers into our line of sustainable products."

Patrick Yarns has successfully blended CRAiLAR Organic Fibers with a number of natural and synthetic fibers in its Kings Mountain, N.C. processing facility, and is the first manufacturer to integrate CRAiLAR into yarns for commercial use.

Naturally Advanced Technologies is poised to revolutionize the textile industry with CRAiLAR Organic Fibers—a cost-effective and sustainable alternative to organic cotton and synthetics. CRAiLAR Organic Fibers are made from hemp, long known as one of the most sustainable crops in existence. The ultra-strong hemp fibers are transformed through the all-natural CRAiLAR process, which preserves their tensile strength while enhancing their texture and feel. The result is a 100-percent organic fiber that's as strong and durable as hemp, yet soft and breathable like organic cotton.

"Our partnership with Patrick Yarns is an important component of our expansion strategy," said Ken Barker, CEO of Naturally Advanced Technologies Inc. "Our goal is to make CRAiLAR the go-to brand for organic, sustainable fibers that provide the comfort, performance and cost benefits eco-conscious consumers demand. We believe Patrick Yarns can help us achieve our goal."

Naturally Advanced Technologies Inc


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