Home / Knowledge / News / Textiles / Parvin Dabas supports Shop for Change Fair Trade

Parvin Dabas supports Shop for Change Fair Trade

08
Feb '10
The popular Kala Ghoda Festival features a special photo exhibition by actor and photographer Parvin Dabas this year. The actor, who supports Shop for Change Fair Trade, visited farmers in Kutch to capture the human element behind cotton and understand how Shop for Change helps improve their lives. The photos seek to put faces on cotton farmers, whose lives are often reduced to facts and figures about commodity prices and farmer suicides.

Currently, Indian cotton farmers struggle to earn a decent living because of uncertain and unstable markets, poor productivity, and the inability to add value to their crop.With a large section of rural India dependant on agriculture, it is critical to collectively support the cause of Indian farmers. Shop for Change has launched fair trade certification, thus ensuring that cotton farmers receive a fair deal for their produce. The certification guarantees fair trade practices, which means that farmers who grew the cotton and their families are empowered to improve their lives and care for the environment.

As part of a larger collection of photographs taken by Dabas during the 2009 cotton harvest, the first four photographs now on display capture a range of human experience that transcends the rural-urban divide: pride, smiles, concern and hard but honest work and the hope of earning a fair return.

Parvin Dabas, actor and active supporter of Shop for Change said, “In our urban Indian world, the faces of the farming families behind a new cotton shirt or kurti are often forgotten. Visiting Kutch to photograph their experiences gave me a new perspective on how we can connect. The opportunity that Shop for Change offers these farmers has the power to make a difference in their lives, empowering them to sell their product at a fair price. Having grown up in a farming community, the challenges facing Indian farmers are close to my heart. By choosing a Shop for Change certified product, the average consumer can make a meaningful contribution that helps farmers get more value for their hard work.”

Seth Petchers, CEO, Shop for Change Fair Trade said, “We strongly believe that India is ready to embrace the concept of fair trade. Shop for Change Fair Trade reconnects the consumer to farmers. Parvin's photographs capture the essence of these cotton farmers' lives and highlight the importance of our support to the cause.”

Shop for Change


Must ReadView All

Pic: Shutterstock

Textiles | On 30th Mar 2020

PRC economy to quickly return to potential growth: PBOC

China's economy will swiftly return to its potential growth rate,...

Pic: Shutterstock

Apparel/Garments | On 30th Mar 2020

COVID FightBack: Malaysia takes steps to tackle impact

Malaysia will grant a six-month delay on most loan payments to ease...

Pic: Shutterstock

Retail | On 30th Mar 2020

NRF hails US House of Representatives consent to CARES Act

The National Retail Federation has welcomed the quick passage by the...

Interviews View All

Kaizad Hansotia, GetNatty

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Anshul Sood, Oceedee

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Textile industry, Head honchos

Textile industry
Head honchos

Relaxation in FDI norms will support growth of retail sector

Mark Tokuhara,

Mark Tokuhara

Japan-based FitJoy, a shoe brand for women, has been in the footwear...

DP Kumar,

DP Kumar

Weaves is South India's premier textile fair organised by Texvalley in...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Marcel Alberts, Eurofibers

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search