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Expansion of N7 Program to Aboriginal communities

12
Feb '10
Nike announced the expansion of its N7 Program to Aboriginal communities in Canada. For over 10 years, the N7 Program has provided youth with access to sport in Native American communities across the U.S. through grants, surface donations, product creation and sport opportunities. The program's expansion creates a comprehensive community program for Native American and Aboriginal populations in North America that will include access to product and support for community organizations that bring sport and physical activity to youth.

To make the announcement, Nike General Manager for N7 Sam McCracken and N7 Creative Director Wilson Smith were joined by Four Host First Nations CEO Tewanee Joseph and Aboriginal athletes representing winter and field sports, First Nation 2010 Canadian Olympic Snowboarder Caroline Calve and Six Nations Lacrosse team defender Sid Smith.

"Nike is proud to announce our commitment to help unleash the power of sport in Aboriginal youth as we grow the Nike N7 program into Canada," said Sam McCracken, N7 General Manager. "Involvement in sports and physical activity leads to greater self-confidence, enabling youth to be a force for positive change in their communities. N7 stands for our belief that everybody leaves a footprint and can make a difference in their life and community, now and for generations to come."

"Right across this country our communities are filled with many gifted athletes. What has been too often lacking in the past was the proper support to nurture their talents. It is encouraging to see Nike working with Aboriginal people across the country to help our youth reach for their goals," said Tewanee Joseph, CEO of the Four Host First Nations. "Whether the goal is to become an elite athlete or just to lead a healthy active life, our hope is that we continue making positive changes for generations to come."

The Nike N7 collection includes performance footwear for the general consumer and is designed with the environment and the future of Native American and Aboriginal communities in mind. The collection is designed with cues from Native American culture and embodies Nike's Considered Design ethos. The intent of the collection is to raise awareness beyond Native American and Aboriginal communities for the N7 Program and the N7 Fund. The Summer 2010 collection launches in Canada and the U.S. on June 21, 2010 and includes the N7 Nike Zoom BB II Low Trash (Men's), N7 Nike Free 5.0 V4 (Men's and Women's) and N7 Nike Sport Freedom-Lite (Kids and Toddler). The first collection launched in the U.S. in November 2009.

Nike will also join with Four Host First Nations CEO Tewanee Joseph and over 300 youth leaders representing Aboriginal communities across Canada to celebrate their personal commitment to bringing sport and positive change to their communities and Nike's support of the Vancouver 2010 Youth Legacy Fund. Nike kicked off its support of Aboriginal communities in January by providing new sports equipment to 20 remote Northern communities through the Vancouver 2010 Olympic Truce Northern Outreach Project.


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