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Brand Matter signs Caribbean Joe Textile license with WestPoint

18
Feb '10
Brand Matter, LLC, owner of the Caribbean Joe brand, announced that it has entered into an exclusive licensing agreement with WestPoint Home for Caribbean Joe Branded Home Textiles.

The license includes fashion bedding, bedspreads, quilts, sheets and bedding accessories, beach towels, throws and an extensive line of kitchen products {taking advantage of WestPoint's newest product initiative} and will launch at retail in late Fall 2010 and Spring 2011. The launch will focus on Caribbean Joe's current retail distribution of Leading Department and Specialty Stores.

Rick Platt, President of Brand Matter, commented, “We are excited to add to our growing roster of licensees and to enter the strategically important Home Textiles category with WestPoint Home. I have known the Executive team there for many years and respect the talent and dedication they have brought to this opportunity.”

John Piazza, President and CEO of WestPoint Home, "WestPoint home believes in partnering with great companies to build great brands We are excited to bring home the casual lifestyle brand of Caribbean Joe to the bed, bath and kitchen. We are also honored to work with the professional team at Brand Matter. The WestPoint Home design department now has access to a rich archive of prints to develop this all-encompassing program that we will launch at the upcoming March Market Week.”

Caribbean Joe Apparel is a lifestyle brand for all seasons. Caribbean Joe apparel and accessories provides an authentic, relaxed, inclusive experience under the Caribbean Joe, Havana Jack's Café, La Cabana, Jamaica Bay and CJ Breeze trademarks. Products offered include women's, men's and kid's sportswear, swim, eyewear, women's fragrances, luggage, handbags, footwear, jewelry, headwear, women's sleepwear and now home textiles, in both the US and Canada.

Brand Matter LLC


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