Home / Knowledge / News / Textiles / Romance was Born with Merino wool

Romance was Born with Merino wool

19
Feb '10
With the Woolmark brand and the natural fibre it represents, designer fashion label Romance was Born has helped showcase Australian wool to the world.

The winning design duo of Anna Plunkett and Luke Sales have fallen deeper in love with Australian Merino wool since winning the L'Oréal Melbourne Fashion Festival (LMFF) Designer Award last year and travelling to Florence, Italy to see new ways to build their business.

'We have more respect for wool now as we have been shown its full potential. We always worked with wool, but I guess you are limited by knowledge sometimes when you haven't been specifically trained in it. The award has really opened us up to more possibilities, to what wool has and the new techniques available,' Anna said at the final judging of this year's award.

This season, Anna and Luke have used a formula of advanced machine knitting technology, fuelled by their exuberant creativity and unique sources of inspiration. The result is a Romance was Born wool 'Femme Bot Predator' dress (pictured) as part of the designer's Autumn/Winter collection, available across many stores including Pretty Dog, Corner Shop and LAX.

The countdown is now on for the announcement of the Australia's next fashion star at the 2010 LMFF Designer Award, presented by Woolmark. This year's seven finalists illustrated wool as a fibre for all seasons and all occasions. Luxury lightweight next-to-skin dresses, clean-cut tailored jackets and everyone's old favourite, the warm, chunky knit were discussed in a traditional show-and-tell style presentation by each designer to a panel of judges.

Working on behalf of Australian woolgrowers, Woolmark is again proud to present the LMFF Designer Award supported by Vogue Australia. The competition supports the next generation of Australia's best fashion talent while highlighting the benefits of Australian Merino wool.

Preview the finalists and hear why woolgrowers should invest in fashion from award finalist and woolgrower's daughter Therese Rawsthorne.

With an increasing environmental awareness around the globe, this year wool is enjoying Royal attention, with HRH the Prince of Wales running a Wool Campaign to lift the profile of wool as a natural alternative to what he describes as 'landfill fibres'.

'Man has evolved with wool and even the best boffins in the best laboratories could not recreate many of wool's natural attributes. When will we learn that we can't replace nature?' The Prince asked at the launch last month.

Anna Plunkett of Romance Was Born agreed, 'just as we have had a reawakening to wool through this award, I believe the world is also. Natural fibres are becoming more popular and the consumer can choose to pay that bit extra for something that will last and wear longer and better.'

The winner of the 2010 L'Oréal Melbourne Fashion Festival Designer Award, presented by Woolmark and supported by Vogue Australia, will be announced on March 16.

Australian Wool Innovation Limited


Must ReadView All

Pic: Shutterstock

Textiles | On 28th Mar 2020

Worldwide lockdowns, stimulus shots, raised PPE production

The global response this week to the unfolding COVID-19 crisis saw...

Pic: Shutterstock

Apparel/Garments | On 28th Mar 2020

Vietnam may outdo Bangladesh as 2nd largest RMG exporter

Though Bangladesh is now the second-largest garment exporter...

Pic: Shutterstock

Textiles | On 28th Mar 2020

Morgan Stanley rules out economic depression

With COVID-19 badly damaging the global economy, Morgan Stanley...

Interviews View All

Smith Vaghasia, Sanado India

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Priyanka, Studio Priyanka Rajiv

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Textile industry, Head honchos

Textile industry
Head honchos

South India has a very strong manufacturing base

Rikesh Mistry,

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Deepprakash Agrawal,

Deepprakash Agrawal

Radhey Weaves is a Surat-based manufacturer of brocade fabrics. MD...

Cong Zheng,

Cong Zheng

The China Textile Machinery Association (CTMA) is a social-economic...

Kerem Durdag, Biovation II LLC

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Lynda Kelly, Suominen Corporation

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Dave Rousse, INDA

Dave Rousse
INDA

INDA, a global association of the nonwoven fabrics industry, has been...

Aprajita Toor, Aprajita Toor

Aprajita Toor
Aprajita Toor

The creations by Aprajita Toor were born out of a deep desire to create...

Sarah Denise Cordery, Sarah Denise Studio

Sarah Denise Cordery
Sarah Denise Studio

Manchester, England-based Sarah Denise Studio provides relevant fashion...

Madhu Jain, Madhu Jain

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search