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Copenhagen Fashion Fairs presents optimistic outlook for future

22
Feb '10
Terminal-2 and CPH Vision, Scandinavia's leading trade shows, closed their doors last night on Sunday 14 February, having fully lived up to expectation. They both presented an optimistic outlook for the future - rather than looking back, a positive mindset was on the agenda. This was the place where fashion meant business.

During four hectic days results showed a boost in the number of fashion professionals visiting the fairs in a snow-covered Copenhagen. The trade was busy and business went exceptionally well. A remarkable range of members of the international press visited the fairs and the shows were featured on both national and international TV - the feedback and coverage surpassing all expectation.

Copenhagen Fashion Week kicked off with the CPH Vision Show which presented an impressive selection of the fair's brand portfolio, showcasing the trends for next winter. Held in the spectacular Opera House of Copenhagen, the show attracted the cream of Danish and international press.

For the first time Terminal-2 presented its own trend show, held in the amazing venue of the locomotive maintenance building, and received great feedback for its execution, set-up and styling.The first edition of The Boiler was launched in Terminal-2, adding an additional 1000m2 to the exhibition area at the terminal and presenting a carefully handpicked selection of the best streetwear and denim heritage brands of the moment. With its own official publication, The Boiler, the new area was an immediate success.

Key concepts this time around were substance, rapid pace and movement as visitors were welcomed to join the great variety of entertainment taking place at the fairs - with their extensive line-up of concerts, lounges and events. Highlights include the Heineken and Egekilde Afterhour Concerts, the Arctic Elements reception, the Royal Copenhagen Tea-Time Reception and, as always, Designers' Nest, the students' design competition, that was joined by a fantastic judging panel consisting of big international names from among others WGSN, 10 Magazine and the Sunday Times.

"There was an overall positive response from both exhibitors and visitors and a general sense of forward-thinking and brighter expectations for the market. All concerns about the crisis where left outside the fair buildings as the focus was on doing business and looking forward to future prospects. Ever since the start, we've always been known for our strong business platform and this time was no exception with an exceptional amount of signed orders and satisfying results obtained by exhibitors. That's what has made us come so far and what will continue to make us stronger." Peter Fenger Selchau, CEO Copenhagen Fashion Fairs

VISITOR FIGURES
Due to a new registration systen and having the ambition to brand the fairs independently, the visitor figures from CPH Vision and Terminal-2 are listed separately with the following results for February 2010:


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