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INVISTA-Lowe's partnership, win-win situation for consumers

25
Feb '10
Lowe's will become the only major home improvement retailer offering STAINMASTER carpet North America's most recognized carpet brand – Lowe's and STAINMASTER brand owner INVISTA announced today.

Under a multi-year agreement, the strategic alliance will deliver to Lowe's customers more innovative, stain-resistant flooring options that are both stylish and durable. Quality-conscious, value-seeking consumers looking for the well-known brand will soon find an expanded selection of STAINMASTER carpet in the more than 1,700 Lowe's stores across the United States and Canada. In today's economic climate, carpet remains an affordable flooring option, and with 89 percent aided brand awareness, STAINMASTER is the brand most often recognized by consumers.

“This is a 'win-win' situation for consumers, INVISTA and Lowe's,” said Steve Griffith, vice president of INVISTA's residential flooring segment. “Today's consumers are seeking products and retailers that deliver exceptional value, as well as brands that they know, love and trust. Our high-quality products and trusted STAINMASTER brand is a great fit with Lowe's commitment to its customers.”

Since its introduction in 1986, STAINMASTER carpet has revolutionized the industry with its stain and soil protection technology.

“When shopping for carpet, customers look for products that deliver durability, repellency and soil resistance features,” said Patti Price, Lowe's senior vice president of merchandising. “When our customers choose STAINMASTER carpet, they know the product will perform in their active household. To further help customers, Lowe's will feature a STAINMASTER Carpet Gallery to help them choose the right carpet and simplify the shopping experience.”

Privately-held fiber producer INVISTA expects the alliance will enhance the STAINMASTER brand as a result of Lowe's targeted advertising, merchandising and promotions.

Outside the home-center channel, STAINMASTER carpet styles will continue to be offered by local STAINMASTER Flooring Centers and aligned dealers in the U.S. and Canada.

Lowe's to be exclusive home improvement retailer for STAINMASTER carp


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