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Jharkhand Khadi Board attains smart turnaround

02
Mar '10
Smallest of the 33 similar boards from all over India, the Jharkhand State Khadi and Village Industries Board attained glory to lead other boards as a business and social development model.

Today, the board which was constituted in 2004, when Jharkhand was established as a separate State but, with no capital, infrastructure and even a signage, has attained yearly turnover of Rs. 50 million with a chain of stores not only around the State but countrywide and also for the last five years its turnover too is growing at a rate of 20 percent per annum.

The Prime Minister and the Ministry of Micro, Small and Medium Enterprises have invited Chairman of the Jharkhand Board to share success story of the Board with representatives of other Boards through a demonstration lecture arranged at Vigyan Bhavan, Delhi.

During the span of last five years, the organization provided employment to 10,000 rural weavers and artisans and has established around 12 air-conditioned khadi stores across India. It is the only board which is earning positively and at the same time, functions without any support from the government.

Jharkhand is renowned world over for its tussar and kuchai silk. The ethnic communities in the Kolhan, Kharsawan and Seraikela regions of West Singhbhum are engaged in cultivation of cocoons.

Prior to creation of Jharkhand in 2000, big volume of cocoons were exported to weaving centres in Madhya Pradesh, West Bengal and Uttar Pradesh as the tribals in Jharkhand who grew the silk cocoons were not acquainted with the techniques of spinning thread and weaving silk.

During the era when Jharkhand used to be a part of Bihar, all the 20 khadi boards in Jharkhand province ceased their operations. When the present board was set up, spinning wheels were provided to those growing cocoon and also they were imparted training to weave silk. In 2008, in order to promote at international level, the Kuchai silk produced in Kharasawan, was patented.

Of the entire production of cocoon world over, India contributes 60 percent of the same of which 60 percent comes from Jharkhand. Quality wise kosa silk produced in Chhattisgarh has been left behind by Jharkhand's cocoons.

A concentrated promotional campaign along with the yearly khadi and handicraft festivals that are organized in the State since 2004, social security coverage extended to all the khadi artisans with life insurance scheme of Rs 100,000, stimulus and awareness programmes in rural areas, trade agreements with 3,000 Indian post offices and the support provided by the song and drama division of the Government of India to propagate use of khadi, are the causes to which the revival of the Jharkhand khadi board has been attributed to.

A yearly Khadi and Handicrafts Mahotsav, is being hosted by the state through corporate sponsorship, since 2006. During the Mahotsav, khadi is promoted as a fashion fabric, by means of ramp shows.

Fibre2fashion News Desk - India


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