London Luxury to unveil Elizabeth Arden home textile line

02 Mar '10

2 min read

London Luxury LLC, a leading manufacturer of innovative and premium home textile products, announced that it has entered into a worldwide licensing agreement with Elizabeth Arden, Inc., a global prestige beauty products company. The license agreement covers the exclusive use of the Elizabeth Arden brand and trademarks for the bedding, bath and home spa accessories categories.

"Elizabeth Arden is one of the most prestigious brand names in the world of beauty and spa," said Marc Jason, CEO of London Luxury. "The Elizabeth Arden bedding, bath and spa collection will deliver spa-inspired luxurious products that leverage the equities for which the brand is best known, and will be designed for the style-conscious woman who appreciates the unique combination of quality and value. We are excited to partner with Elizabeth Arden on this journey."

"London Luxury is a known market leader in the luxury home textiles market," said Elizabeth Park, EVP Global Marketing, General Manager Elizabeth Arden US. "Their expertise will serve as a perfect complement to our brand's heritage, as we expand beyond the beauty aisle. We are thrilled to partner with London Luxury and look forward to a long and successful partnership."

London Luxury will introduce the Elizabeth Arden home collection at the New York Home Fashions Market from March 8-12, 2010.

London Luxury LLC

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