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Texworld experiences sound growth in numbers of French visitors

04 Mar '10
4 min read

Several countries grouped a number of their exhibitors with features in common under one pavilion: like the HKTDC - the Hong Kong Trade Development Council - combining 8 exhibitors, to include 2 Aadmix and Apro International with a strongly ecological orientation, who claimed to be “very satisfied with their participation and the orders placed, especially in regards to clothing production or manufacture with recycled materials” remarked Jessica Lee, Marketing Manager at HKTDC

At the Mauritian Pavilion buyers were particularly on the look-out for denim, knits and fair trade cotton “Laura Ashley, among others” to quote Rt Knits.

The FCK – Fashion Center Korea – on the occasion of its initial attendance allowed western fashion to discover traditional Korean patterns that had been given a fresh interpretation.

The Fabrics China Creation Pavilion, which assembled 12 complementary companies with regard to their products, aimed to promote the development of its exhibitors that specialise in offering upmarket lines, in terms of both creativity and quality. All these firms are equipped with research & development departments and they do not hesitate to call on European designers in order to better respond to the expectations of a discerning western customer base, which is always on the look-out for innovative, sophisticated and easy-to-wear fashion. “Our attendance at Texworld is dictated by a wish to open up European markets to our members, to prevent their business becoming totally dependent on the American market and its uncertainties”, explains Gérard Plutta, a consultant for the association.

Among the international exhibitors we noted the presence of some Europeans whose stands were always well visited. Thus, for Jacques Lefebre, Export Manager at the Dutch company Nooteboom Textiel, the exhibition was “very good. We also have a policy of selling by the metre which allows us to meet requirements that at times other companies do not satisfy“.

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Messe Frankfurt Exhibition GmbH

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