Interviews
Younger women fuel yarn evolution says CYCA study
08 Nov '05
4 min read
Not only is the incidence level up, but activity also is holding strong, as yarn purchasers made an average of 15.3 projects in 2004, virtually unchanged from 2002.
Boding well for the future is the fact that 85% of crocheters and knitters interviewed said they will make as many or more projects next year.
More than half of those under 35 years of age plan more projects in 2005.
The Craft Yarn Council's own programs may be a secret weapon in the growth of this lifestyle trend, as its marketing and promotion efforts have produced a steady stream of editorials on knitting and crochet, and a strong Internet presence in the form of message boards, free instructions and helpful hints.
The new research indicates that 30% of women who knit or crochet refer to pattern books for project sources, 25% refer to magazines, 20% get their ideas from friends, while one out of 10 use the Internet to find project ideas.
A growing number are using the Internet to find patterns, seek advice, purchase supplies and chat with or meet other knitters and crocheters.
Up-to-date patterns are of major importance to respondents, as only 47% said they were "very satisfied" with up-to-date patterns available at their primary yarn retailer.
More than 25% said they purchased "fashion yarn" in 2004 (defined as yarn with interesting textures, such as fur looks, metallics, chenille and boucle).
The majority of knitters and crocheters, 37%, spend between $4-$7 per skein/ball of yarn, followed closely by 35% who spend between $2-$4 per skein/ball. 11% spend $7 -$10 per skein/ball, and another 11% spend $10 and up per skein/ball.
Boding well for the future is the fact that 85% of crocheters and knitters interviewed said they will make as many or more projects next year.
More than half of those under 35 years of age plan more projects in 2005.
The Craft Yarn Council's own programs may be a secret weapon in the growth of this lifestyle trend, as its marketing and promotion efforts have produced a steady stream of editorials on knitting and crochet, and a strong Internet presence in the form of message boards, free instructions and helpful hints.
The new research indicates that 30% of women who knit or crochet refer to pattern books for project sources, 25% refer to magazines, 20% get their ideas from friends, while one out of 10 use the Internet to find project ideas.
A growing number are using the Internet to find patterns, seek advice, purchase supplies and chat with or meet other knitters and crocheters.
Up-to-date patterns are of major importance to respondents, as only 47% said they were "very satisfied" with up-to-date patterns available at their primary yarn retailer.
More than 25% said they purchased "fashion yarn" in 2004 (defined as yarn with interesting textures, such as fur looks, metallics, chenille and boucle).
The majority of knitters and crocheters, 37%, spend between $4-$7 per skein/ball of yarn, followed closely by 35% who spend between $2-$4 per skein/ball. 11% spend $7 -$10 per skein/ball, and another 11% spend $10 and up per skein/ball.
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