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Xtep to sponsor outfits for Shanghai Expo volunteers

Mar '10
Leading PRC fashion sportswear enterprise Xtep International Holdings Limited announced it has become the principal partner for the volunteers of World Expo 2010 Shanghai ("Shanghai Expo").

Pursuant to the agreement signed by Xtep and the Bureau of Shanghai World Expo Coordination on 2 March, 2010, Xtep was honored as the "Shanghai World Expo Designated Sportswear Provider," and it will sponsor the outfits for all volunteers within the Shanghai Expo arena. Mr. Hong Hao, Deputy Secretary General of the Shanghai Municipal People's Government and Director of the Bureau of Shanghai World Expo Coordination, Mr. Xu Wei Guo, Deputy Party Secretary of the Bureau of the Shanghai World Expo Coordination, together with Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep and Mr. Ye Qi, Vice President of Xtep (China) attended the sponsorship signing ceremony.

The volunteers' uniform for the Shanghai Expo site was also unveiled at the signing ceremony. The stylish design featuring a memorable motif pattern was highly regarded by the attending media and staff of the Shanghai Expo. With blended with white and green colours, the volunteers' outfits promote a sounding green concept while demonstrating the themes of harmony, purity, and creativity. The outfit utilizes natural and environmentally-friendly fabrics woven together by cutting-edge knitting technology, resulting in a true display of classic beauty and comfort.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep, said: "The World Expo is a prominent event attracting international attention. The Shanghai Expo will be the centre of attention across the world, due to the duration, scale and number of participating countries of the event. At the same time, a group of volunteers will make their generous contributions at this event, shuttling between various exhibition halls and offering assistance. These volunteers, sporting the Xtep brand, will appear at every corner of the Shanghai Expo arena and impress all visitors and attendees.

"Xtep is a young, energetic, fashionable and innovated brand which exemplifies the Shanghai Expo's key themes of 'inspiration' and 'integration.' Striving to become the world's top fashion sportswear brand, we must be equipped with a global vision and greater international initiatives. The Shanghai Expo is truly an international event getting people together from all around the globe. We, through the sponsorship opportunity, hope to demonstrate our vision of 'Rooted in China, Facing the World' and gain increasing support and recognition," Mr. Ding concluded.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep (3rd on the right) and Mr. Hong Hao, Director of the Bureau of Shanghai World Expo Coordination (3rd on the left) shook hands at the signing ceremony whereby Xtep officially became the principal partner for the Shanghai Expo.

Mr. Ding Shui Po, Chairman and Chief Executive Officer of Xtep (right) and Mr. Hong Hao, Director of the Bureau of Shanghai World Expo Coordination (left) displayed the outfits sponsored by Xtep.

Xtep International Holdings Limited is a listed company on the main board of the Hong Kong Stock Exchange. The Xtep brand is the leading fashion sportswear brand in the PRC. The Group is principally engaged in the design, development, manufacture, sales and marketing of sportswear products. It has developed an extensive nationwide distribution network covering 31 provinces, autonomous regions and municipalities in the PRC.

Xtep International Holdings Limited

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