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SA Fashion Week takes new direction with summer collections

Mar '10
The South African Fashion Week's Summer 2010 Collections, to be staged at the forum Turbine Hall in Newtown, Johannesburg this month, will see a razor-sharp focus on a new way forward for SA fashion.

“We are redefining the core idea behind the staging of the event to align it firmly with the shared vision we and the participating designers have for tackling the challenges facing local design as we go into the next decade, says director Lucilla Booyzen.

Eleven shows will be staged in three daily segments – morning, afternoon and evening - over three days from 25 - 27 March and showing the collections of 33 designers from across the country. Each of the morning and afternoon segments will be followed by a two-hour session where retail buyers and the media will be able to scrutinize each of the collections up close and interact directly with the designers.

Two to three evening shows will be staged each night and the collections of those designers will be on view during the following day's sessions.

According to Booyzen, the tough trading environment of the past year has forced many designers to re-assess their business models and to consider additional markets to their current customer base. A viable opportunity that has emerged from SAFW's research is to increase their supply to boutique retailers country-wide with exclusive design inputs. A record number of forty independent retailers per show will therefore be attending this year's event.

Day 1, 25 March 2010

16H00 Graffiti Installation by Mark Erasmus @ Clive Rundle, Shop 12, The Firs, Rosebank
19H00 Amanda Laird Cherry
20H00 Superella

Day 2, 26 March 2010

09H30 – 10H30 Non European
Bianca Warren
Dillon & Jada
10H30 – 13H00 Buyers & Media Networking Session
14H00 – 15H00 Rubicon
Sies! Isabelle
Funeka By Tasleem Bulbilia
15H00 – 17H00 Buyers & Media Networking Session
19H00 Two
20H00 Rjkay Creations
21H00 Loxion Kulca By Olé Ledimo

Day 3, 27 March 2010

14H00 – 15H00 Terrence Bray
Colleen Eitzen
15H00 - 17H00 Buyers & Media Networking Session
19H00 Thunderstorm
Diamond Face Couture by Uyanda Mbuli
20H00 Darkie
21H00 Sylvester Falata

SA Fashion Week

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