Home / Knowledge / News / Textiles / Loomstate chooses O-Wool to complement film's message

Loomstate chooses O-Wool to complement film's message

10
Mar '10
Academy Award nominee Robert Kenner, director of Food, Inc., walked the March 7 event's red carpet in an organic wool tuxedo made with O-Wool suiting fabric from Vermont Organic Fiber Company (VTOF). The tuxedo was made exclusively for Mr. Kenner by New York City-based environmentally conscious fashion brand Loomstate. According to Loomstate, this is the first American-crafted organic tuxedo ever to be made for the Academy Awards. VTOF is the nation's leading provider of Merino wool fabrics made with wool grown and certified to the U.S. Department of Agriculture's (USDA) national organic program standard.

Kenner, whose film documents the industrialization of the U.S. food supply and the viability of the local and organic sector, noted “I loved the tux! It felt right to be organic and show that both food and textiles can be made in an organic fashion and still be beautiful and excellent quality.”

Loomstate chooses O-Wool organic wool fabric to complement the film's message

Loomstate custom designed and handmade the tuxedo using 100 percent organic gabardine twill O-Wool fabric.

The choice of O-Wool by leading designers and brands such as Loomstate is becoming more and more common. For Fall/Winter '09, leading sustainable fashion designers for both adults and children in the U.S., Canada, and Europe including Bodkin, Deborah Lindquist, Bahar Shahpar, Susan Woo and Whitten Grey in the U.S., Fin (Norway) and Elena Garcia (UK) in Europe, and Dagg and Stacey (Toronto) and Nixxi (Vancouver, BC) in Canada all used O-Wool.

“Whether for red carpet or everyday designs, it is clear that organic wool fabrics are perfect for any application,” said Matthew Mole, VTOF president.

Kenner will speak at the Natural Product Expo West conference this Thursday, March 18 from 2:30-5:30 p.m.

Organic wool is part of the approximately $3.2 billion global organic fiber industry, according to the Organic Exchange Organic Cotton Market Report 2009. For the wool to be sold as “organic” in the United States, the U.S. Department of Agriculture National Organic Program (NOP) requires that the sheep meet its livestock standards which call for the animals to be fed organic feed and forage from the last third of gestation and be raised without the use of synthetic hormones or pesticides. In addition, organic livestock producers are diligent in ensuring they do not exceed the natural carrying capacity of the land on which their animals graze, resulting in agricultural practices that are healthy for both the animals and the environment.

Vermont Organic Fiber Company


Must ReadView All

Pic: Shutterstock

Textiles | On 6th May 2021

China indefinitely suspends economic dialogue with Australia

The National Development and Reform Commission (NDRC) of China has...

Pic: Shutterstock

Retail | On 6th May 2021

Ireland announces new €5 million COVID-19 Online Retail Scheme

Ireland has launched a new round of the COVID-19 Online Retail Scheme ...

Pic: Shutterstock

Textiles | On 6th May 2021

Cotlook A index expected to drop by 6.18% by June: TexPro

The Cotlook A index is expected to decline by 6.18 per cent in June...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Textile Industry, Head honchos

Textile Industry
Head honchos

Social media critical in regeneration of businesses

Textile Industry, Head honchos

Textile Industry
Head honchos

Money never disappears-it just finds new opportunities

Yawer Ali Shah,

Yawer Ali Shah

Synthetic colours and dyes were all the rage till the very first ban on...

P V Kadole,

P V Kadole

Nine co-operative organisations from Ichalkaranji came together to form an ...

Nina Smith,

Nina Smith

GoodWeave International, a nonprofit working to end child, forced and...

Sachin Pendharkar, Dieffenbacher India Pvt Ltd

Sachin Pendharkar
Dieffenbacher India Pvt Ltd

Germany-based Dieffenbacher Group is a producer of high-quality composites ...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Daniel Roxbury, University of Rhode Island

Daniel Roxbury
University of Rhode Island

Assistant professor Daniel Roxbury and former URI graduate student...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search