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ZigTech for IPL players

11
Mar '10
Reebok, the leading sports brand of the world today launched a new technology - ZigTech which reduces wear and tear in key leg muscles by up to 20% allowing you to train harder for longer. Simply put, it's an energy drink for your feet.

Everything about Reebok's ZigTech technology s designed to conserve and return energy to the athlete for a soft and springy ride. The one-of-a-kind ZigTech bottom unit features an innovative, lightweight foam that is engineered into a dramatic, geometric, zig-zag shape. This unique zig-shaped sole absorbs the impact of heel strike and sends a wave of energy along the length of the shoe propelling the athlete forward with each step.

The team behind the technology is led by Bill McInnis, Reebok's Head of Advanced Innovation who explained how the shoe works.Bill said, “Traditional energy return is focused only on the vertical impact of the heel strike. In contrast, ZigTech is designed to transfer energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot.”

The lightweight, flexible bottom unit, combined with a minimalist upper and whisper-quiet ground contact also contribute to making ZigTech a new standard in running and training footwear. In fact, by wearing Reebok's ZigTech footwear, training longer just got easier. The technology results in up to 20% less wear and tear on key leg muscles, especially the shins and hamstrings.

Commenting on the occasion, Sajid Shamim, Executive Director Sales and Marketing, Reebok India Company said, “Reebok has always been committed to innovation. Zigtech is a revolutionary technology which exemplifies our focus and commitment of delivering world class products to our consumers which make fitness and training all the more fun”

In India , Reebok has launched Zigtech technology in the IPL training footwear .Zig tech will be available in Reebok stores across the country in team colors of Knight Riders , Bangalore Royal Challengers and Punjab Kings XI.

Reebok (official merchandising partner of Kolkata Knight Riders, Kings XI Punjab, Bangalore Royal Challenger and Chennai Super Kings) has introduced a special Stadium Jersey and Takedown Jersey. These jerseys will be sold in stadiums and at Reebok stores respectively. Reebok wants to bring the fun back in to the sport and there is nothing more enjoyable than to watch a high energy game in the stadium while you wear the team colors. The jerseys will help each and every fan to be part of this great cricketing fervor.

Reebok India


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