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Playtime to encompass infant, children's clothing

23
Mar '10
Following success in Paris and Tokyo, Playtime, the international trade show dedicated to universes of children, junior and maternity, is now giving birth to Playtime New York, it was announced by Sébastien de Hutten, event director. The first, ultra-dynamic edition will be held July 31 to August 2, 2010, during the Children's Market, at Soho's 82 Mercer. The event is scheduled to take place bi-annually, during market in March and July/August.

“Expanding to the New York market is a natural for our brand,” said Sébastien de Hutten. “Our goal is to bring the best product mix and the best buyers together and maintain the whimsical, innovative, energetic yet professional ambiance for which we are known. By creating a unique fair that includes all of the essential elements they are looking for, Playtime provokes and responds to the demands of the buyers, which ultimately benefits the exhibitors.”

With the edition of the New York event, Playtime is creating the world's largest trade show network for children's and maternity collections. Playtime New York will offer a comprehensive international selection of today's best collections in the children's and maternity marketplace. The show will encompass infant and children's clothing, shoes and accessories, baby gear, toys, deco/design products, childcare and maternity.

The stunning venue, 82 Mercer, is a space that reflects both a creative and commercial style, in one of New York's trendiest neighborhoods. The 25,000 square foot space will have an additional 25,000 square feet available soon and features a loft design, brick walls, hardwood flooring, cast iron columns and arched passageways. The show will provide an easy-to-navigate layout and an open booth design.

A new website (www.playtimenewyork.com) is being developed in the same format as the Playtime Paris site. It will serve as a working tool for the buyers, who will be able to search the exhibitor list alphabetically or by universe and view up to four photos of each collection.

The Playtime New York office is located at 525 Broadway, Suite 702. The phone number is 212-925-6349. Headquartered in Paris, France, Playtime is recognized for excellence in the organization of trade shows. Launched in 2006, Playtime Paris has quickly become a must-see trade show in Europe with 250 exhibitors. Playtime Tokyo was launched in 2009 and has now become the biggest children's fashion trade show in Japan.

Playtime New York


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