Meijer to introduce Katie Brown's kitchen textiles items

30 Mar '10

4 min read

"I like to think of this line as having its roots in my preppy upbringing, while being updated by my experiences in New York," Brown said. "People will be pleased not only by the look of these items, but by the detail and construction that went into each."

The Northern Shores collection will feature such items as perfectly angled porcelain dinnerware, stainless steel serveware, heavy duty steel patio set in a striking gloss white, nautical outdoor accessories, board-and-batten planters and crisp clean table linens.

"I used my memories and recollections of the past more than anything else in creating these products," said Brown. "Virtually everything here was initially inspired by my memories of summer days on the Great Lakes or the precious time I'm able to spend in my log cabin at the foothills of one of Mother Nature's greatest designs. Both collections are vastly different from one another, but both will immediately transport you to a definitive place that is as comforting as it is beautiful."

By year's end, Meijer will have introduced more than 700 signature products from Katie Brown. Next year, the retailer expects to begin selling bakeware, picture frames, a refreshed seasonal garden line, home decor, pantryware, fresh floral, room organizers and craft organization. In total, Meijer will offer more than 1,000 products under the exclusive Katie Brown label over the next five years.

Brown began a partnership with Meijer in late 2008, serving as the retailer's "Home Solutions Advisor." Over the past year she has worked to create a microsite on the Meijer website, and to develop practical and easy-to-follow solutions for Meijer shoppers in and around the home.

Meijer

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