FESPA launches Sales Campaign

31 Mar '10

4 min read

FESPA has launched the exhibitor sales campaign for FESPA 2010, the three-yearly global FESPA exhibition, which will take place at Messe Munich, Germany from 22-26th June 2010. The last global FESPA event, which took place in Berlin in 2007, attracted 24,220 visitors, making 37,500 visits, from 125 countries over five days.

FESPA 2010 will occupy six halls totalling 66,000 square metres (gross) at the state-ofthe-art exhibition centre in the Bavarian capital. This represents a 25% increase in floor space compared with FESPA 2005, also held at Messe Munich, which spanned four halls.

The 2005 event virtually doubled the size of the preceding event in Madrid, reflecting the impact of digital output technologies for the first time, and galvanising printers from the emerging central and eastern European economies, in addition to established markets and territories. Of the six halls contracted for FESPA 2010, three will be dedicated to digital printing technologies, representing 18,000 square metres (net) of exhibition space, an increase of almost 25% compared with FESPA's dedicated Digital 2009 event in Amsterdam. The remaining three halls will be devoted to screen and textile printing. Textile applications, and garment decoration in particular, will be concentrated into a specific event within FESPA 2010, under the new FESPA Fabric brand, building on the size and success of the textile area at FESPA 2007. The show will also incorporate a dedicated FESPA Finishing area, dedicated to post-print processes.

FESPA Managing Director Frazer Chesterman comments: “In the global calendar of events serving the wide-format imaging community, FESPA 2010 is the undisputed market leader. The show is on a scale like no other in our sector, and with areas dedicated to screen printing, to digital output, to finishing processes and to textile applications, it's unparalleled in its scope and sophistication.” “Year on year, FESPA attracts new exhibitors who can see the measurable value of participating in the number 1 event, that consistently provides a strong ROI. What's more, our long-standing and loyal exhibitors are, in many cases, increasing their investment with FESPA because they trust FESPA to deliver, they understand the decision-making quality of the visitor base, and they can endorse their commitment to FESPA in terms of the real business growth they achieve through our shows.”

FESPA's exhibition research indicates that one in two visitors to FESPA shows come specifically to buy products, and that in 2007 they held a collective budget of over Euros 7.5 billion. FESPA exhibitors consider FESPA a priority event in the global exhibition calendar. As well as providing a global platform for exhibitors to showcase their product innovations, FESPA 2010 will give visitors all the educational and knowledge-sharing initiatives which have become such a valued feature of FESPA events. The exhibition team is alsodevising a rich programme of satellite activities, designed to reinforce FESPA's status as the global meeting point for the wide format printing community,while attracting new visitor audiences from related vertical markets, for example garment production and decoration.

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