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Macy's & American Express announce Co-Brand Card partnership

01
Apr '10
Macy's Inc announced a new partnership under which Macy's and Bloomingdale's credit cards will be co-branded exclusively with American Express and issued by Citi, the issuer of Macy's and Bloomingdale's credit cards.

"We are excited to be able to bring the benefits of this American Express partnership to Macy's and Bloomingdale's customers," said Tom Cole, Macy's chief administrative officer. "The new co-branded American Express cards will continue to support the Macy's Star Rewards and Bloomingdale's Insider loyalty programs. We expect a smooth transition for our customers without interruption to their shopping experience."

Under a series of agreements among Macy's, Inc., American Express and Citi, existing Macy's and Bloomingdale's Visa cards will be replaced by new Macy's and Bloomingdale's American Express cards. The new cards will be sent to customers by the end of 2010, and they will be notified of this change in advance.

"We are delighted to partner with Macy's, Inc. to enhance the benefits of shopping at Macy's and Bloomingdale's," said William Stredwick, vice president and general manager, American Express Global Network Services. "As our relationship develops, we look forward to bringing customers new opportunities and offers. This will be a win for customers of Macy's and Bloomingdale's as we bring the power and benefits of our iconic brands together."

When issued, a customer's Macy's or Bloomingdale's American Express card will have the same credit limits, current balances, historical account information and loyalty program rewards as the existing co-branded card. Customers who hold a Macy's or Bloomingdale's store credit card (not co-branded) will see no change, and those cards will continue to be accepted only at Macy's or Bloomingdale's.

Membership Rewards, a loyalty program for American Express cards issued by American Express, is a separate loyalty program and is unrelated to the Macy's Star Rewards and Bloomingdale's Insider programs.

Macy's Inc


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