Première Vision marked by innovation & creativity

02 Apr '10

4 min read

Held at the “Manege” this past 10 and 11 March 2010, the 8th edition of Première Vision Moscou presented a unique and creative offer of fabrics and accessories for the spring summer 11 season to Russian fashion professionals.

The edition brought together 71 exhibitors presenting collections for the men's, women's and sportswear lines. At the close of the 2 days, the show had registered 1,160 professional visits. Visitors favoured high-quality, highly creative products in their searches. There was a notably strong demand on the part of Russian buyers for innovative fabrics for menswear, and truly creative laces for women swear. Printed fabrics, a sector that unveiled particularly fresh and dynamic collections for this spring summer season, were very successful with designers.

Exhibitors and visitors met and discussed fashion themes, of course, as well as the economy of the Russian market, and more particularly, the difficulties tied to imports, production and distribution. All agreed that the creativity of the Russian collections necessitate imported fabrics. There was also a growing awareness by exhibitors of the boldness exhibited by Russian garment manufacturers given the obstacles they often face doing business.

The show's visitors took advantage of the Première Vision fashion information, with the Fabric Forum, the "Vision spring summer 11" film, the synthesis of the season's Bests, and the Trend Master Class, a key moment in the show particularly appreciated by Russian fashion pros.

Visitors included:
Fashion House of Valentin Yudashkin, Slava Zaitsev, Max Chernitsov, Lena Karin, Violetta Litvinova, Fashion house Lidia Soselia, Katia Mossina, Rogue, Vassa, Natasha Drigant, Vintage Queen Kochubei, Zimaletto, Sokolova&Bogorodskaya, Dasha Gauser, Arsenicum, Bolshevichka, Trekhgornaya Manufaktura, Podium, Tom Klaim, Meucci group, O'stin, Depeshe Mode, Paxton, Ivagio,Kristy, Gregory, Peplos, Legate and others.

In the buyers own words
“We like Première Vision Moscou. More than 10 persons from our company regularly visit it 2 times a year. One of the key points for visiting it is to get acquainted with fashion info. We value the Première Vision knowhow and recognize its leadership in that area. We use all tools which are presented to receive fashion info: trend forum, Bests, video, seminar, color card. We widely apply all ideas and knowledge in our work.” Valentina Ivanovna Morozova, designer, KUPAVNA, textile company, Staraya Kupavna, Moscow.

“We are a regular customer. We like Première Vision Moscou not only because it gives us the possibility to meet our suppliers (we can do it without visiting Première Vision Moscou as well), but it also gives us the great chance to study fashion info and trends. We are convinced that we could not find elsewhere in Russia. As for fabrics we are interested in suitings for menswear. Regarding this edition, we are satisfied with the results of our work. We met our suppliers and found a new accessories companyfrom Spain. We've already contacted them after the show and placed a first order.” Olga Alexandrovna Danilova, designer, AIVENGO garment manufacturer, Ivanovo, Central region.

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