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Gaganjeet Bhullar to promote Indian Terrain new golf wear

07
Apr '10
Indian Terrain, men wear brand in the premium segment announced its partnership with India's leading young Golfer Gaganjeet Bhullar to promote their new golf wear. The partnership starts with an immediate effect and will last for a period of two years with an option of extension with mutual consent. As part of the association, Gaganjeet will wear Indian Terrain designed and made clothing for all tournaments to be held in the country. The brand will have access to a specific period of time each year to promote the sporting association and relevant products/ services.

"We could not desire a better partnership for our new golf wear, the Indian Terrain consumer is young, stylish and a go getter from the middle class India chasing their dream. This profile fits Gaganjeet perfectly," says Mr. V Rajagopal, Chairman and Managing Director, Indian Terrain. Our fundamental desire is to present clothing lines that connect with our urban consumer," explains V Rajagopal.

The young Golfer Gaganjeet surrounds himself and associates with things that reflect his attitude. "Indian Terrain stands for Aesthetics, Precision, Style & Fashion and no other sport combines these elements as professional Golf and as a golfer it's an honor for me to be sponsored by them. "

The brand has recently taken a strategic initiative to build association with the target audience through a long and deep association with the Sport of Golf, which is fast emerging as the leading aspirational sport of young India.

This strategic engagement will target not only the amateur golfers who play and follow the sport but also all those who are inspired by the style, fashion and lifestyle of the sport. Indian Terrain will now be associated with some of the leading Corporate Tournaments starting with being the presenting sponsors of the Take Solutions World Corporate Golf Challenge (TSWCGC) which is the qualifying event for representing India at the World Corporate Golf Challenge to be held in South Africa.

With a targeted outreach of over a 1000 golfers across 4 cities, which these events provided, the brand will continue to build with association through such events and we see great potential in taking this further into more cities as also through other forms of engagement.

Indian Terrain


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