Chinese market growing stronger, participants @ Intertextile

15 Apr '10

5 min read

Taking place 30 March – 1 April 2010, some 1,100 exhibitors from 16 countries and regions showcased their range of apparel fabrics and textile related products at Intertextile Beijing Apparel Fabrics on 50,000 sqm of trade space. Visitor flow was comparable with the previous edition, in all, the fair closed with 24,373 trade visitors from 73 countries and regions – a solid performance given the general caution and hesitancy in much of the international textile industry. “The results speak for the quality of the Intertextile brand name, including its reputation nationally and internationally as well as China's thriving textile sector,” said Ms Wendy Wen, Trade Fair Director for Messe Frankfurt HK Ltd.

12 percent of buyers came from outside of China. Korea led the list, followed by Hong Kong, Japan, Turkey, Italy and the US. Meanwhile the remaining 88 percent were from China, with strong visiting regions including Beijing, Zhejiang, Guangdong, Shanghai and Jiangsu plus 8 percent of the local buyers represented subsidiaries or branches of foreign companies located in China.In fact, Chinese buyers are becoming more sophisticated and professional in this market, which is developing step by step, according to participants who have taken part in earlier Intertextile Apparel Fabrics shows in Beijing.

“China is the largest export economy, making it one of the most important markets in the world. With this huge shift in purchasing power comes about great change. Consumers are now demanding higher quality clothing, which means a greater demand for quality fabrics,” commented Mr Antonino Laspina, Trade Commissioner for the Italian Trade Commission stationed in Beijing. “The positive feedback proves that this platform is a great meeting point that is in line with the Chinese market demands.”

In terms of business nature, nearly half of attendees were from garment manufacturers. In general, buyers came to look for menswear. Luxurious textiles such as wool, cashmeres and silks were hot on demand as well natural fibres for casualwear.

One of China's well-known fabrics suppliers, Ruyi Knitting Co Ltd also commented on the Chinese market. “Our booth has been consistently busy these few days. Not only do we get a chance make real business but this is the best opportunity for us to analyse the growing Chinese market that is very interested in our casualwear fabrics,” observed Vice Business General Manager, Mr Yue Xin.

Exhibitors and visitors also praised the new layout of the fair. These included special areas that were clearly signposted such as:
- Country/ region pavilions from Korea, Pakistan and Taiwan
- A European Hall that featured pavilions from Germany and Italy plus a wool zone with exhibitors from the UK and Turkey
- New Japan zone and an Overseas accessories zone
- Domestic Chinese halls classified with different kinds of fabrics: suitings, ladieswear, casual wear, functional and sportswear accessories

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