Entertainment Fusion Group (EFG) announced that Danielle Thur, formerly Founder and Principal of Whisper PR Inc., a New York Public Relations Firm specializing in fashion, accessories, beauty and lifestyle, will head its New York operations for EFG NYC. All direct employees of Ms. Thur are immediately joining EFG NY, remaining in their respective positions and all former Whisper clients are expected to join the EFG roster and be managed by the New York headquarters.
Ms. Thur brings over ten years of experience and expertise in the fashion and public relations industries. In her new role as head of the EFG New York Headquarters, she will focus on business development for EFG's East Coast operations, as well as grow the EFG fashion and beauty division globally.
"Danielle's ongoing successes, knowledge and deep client base in the fashion, accessories and beauty industries are undeniable," says Peter Philipp Wingsoe, Managing Director of EFG US Operations. "In further expanding a client base on the East Coast, we are confident that Danielle's expertise across all areas will maximize our New York operations and increase our global reach. Danielle's results-oriented approach makes her the logical choice to head our New York office and will maximize Entertainment Fusion Group's existing operations."
"I am thrilled to join forces with the EFG team and head the East Coast office," adds Danielle Thur. "It is a time of great change across the industry. I look forward to a symbiotic relationship, being able to offer celebrity, entertainment and media services to our existing clientele and enhancing our client services across both coasts. EFG has proven itself to offer unparalleled entertainment based marketing, social media and mobile marketing services and I am looking forward to this new step in my career."
EFG, a full service communications and marketing agency with headquarters in Los Angeles and New York City, has the proven ability to craft and deliver successful campaigns to build brands in the lifestyle, fashion, beauty, hospitality, film, television, music and overall entertainment industries, as well as core competencies in special events and celebrity relations.
Entertainment Fusion Group (EFG)