Home / Knowledge / News / Textiles / Indian apparel brands create 100% organic lines

Indian apparel brands create 100% organic lines

15
Apr '10
Two key Indian apparel brands, Van Heusen and Arrow, have taken the initiative of promoting eco-friendly clothing, by creating 100 percent natural lines made of natural dyes, cotton and linen, thus creating awareness among consumers about such clothes and their benefits.

Continuous narrowing of resources and increasing demand has put a pressure on the environment, a reason enough for Van Heusen to go down the green pathway. Stressing on the importance of being conscious about the environment, Van Heusen has also incorporated manual removal of weed from cotton crops.

Citing the growing environmental problems, Arrow takes the onus on itself, for creating awareness among consumers and be one of the pioneers to introduce such line of clothing. While Van Heusen's green apparel range is priced from Rs 1,599 onwards, just like their other clothes, Arrow's line is comparatively higher as compared to their regular line.

Taking care that no artificial or chemical substances are used for this new line of clothing, Van Heusen has ensured that insect population is balanced by using trap crops, which helps in keeping pests at bay. Also cotton is harvested when it is completely ready, thereby following the natural cycle of harvesting.

By utilising and introducing more recyclable clothing and natural fibres, Arrow intends on widening its green efforts. This initiative has already received accolades from customers all around the country.

Customers too feel that by buying green line clothing they are doing their bit for the environment. Although branded labels into the eco-clothing line are expensive, customers don't feel the pinch with Van Heusen and Arrow's natural clothing line prices.

Fibre2Fashion News Desk - India


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 8th Apr 2020

Retailers need to show true partnership with supply chains

The ongoing COVID-19 crisis has thrown up an unprecedented challenge...

Pic: Shutterstock

Apparel/Garments | On 8th Apr 2020

Brands & Suppliers: Caught in a bind

Brands and retailers are in a bind: they have to deal with store...

Pic: Shutterstock

Apparel/Garments | On 8th Apr 2020

Pak garment units exempted from lockdown, start production

Pakistan’s garment industry has started production following a...

Interviews View All

Top executives, Textile industry

Top executives
Textile industry

Denimsandjeans India 2018

Nuno Venda, ROQ

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Neel Sawhney, One Friday

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Umang Banthia,

Umang Banthia

Established in 2005, SL Banthia Textiles manufactures coated fabrics....

Erik Sy,

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Ravindra Jain, Ashish Baid,

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eamonn Tighe, Nature Works LLC

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Young & Tom Lucas, Web Industries

Kevin Young & Tom Lucas
Web Industries

Web Industries is a precision formatter of nonwoven materials used in baby ...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Samar Firdos, Arvind Ltd

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Seema Agrawal, Artisan Saga

Seema Agrawal
Artisan Saga

Artisan Saga, founded by Kaushik Rajani and Seema Agrawal, is an online...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search