Interviews
Handicrafts output methods need to be upgraded – Designer
16 Apr '10
2 min read
Couple of days back, DC (Handicrafts), Ministry of Textiles, Government of India, Kohima, conducted a workshop on 'Prospect of designing in the development of handicrafts' in Nagaland.
During the workshop, Kos Zhasa, fashion and textile designer said that, traditional Naga handicrafts of Nagaland have been popular since ages. But, with the changing era, these handicrafts also need modification. Therefore, in order to make these handicrafts more competitive in the potential market of handicrafts and design, their production methods need to be upgraded.
Since, Naga art is popular in both Indian and foreign markets, Zhasa informed that, proper guidance to develop this art would help provide world-class production. She said, “Currently, the state fails to fulfill their market demand due to limited production and lack of good designs. The designs produced so far are restricted only for local consumption as they are very traditional in nature.
Naga lacks designers who can formulate new design concepts to launch handicrafts that can create an impression in markets other than their local or state markets. Moreover, owing to the ancient techniques of production, which are slow and tedious, clubbed with financial restrains, the production rate of these handicraft items is limited. This soars up the production cost and ultimately affects its sale.”
Handicraft products could get a fillip with qualified designers who understand the market. Also, marketing agencies would then buy these products if they are available at an appropriate price, stated Zhasa. She further informed that, a number of design workshop schemes were available under the DC (Handicrafts), Ministry of Textiles.
Handicrafts in the region that, are carved of wood work, bamboo or textiles would witness a good market demand if designed by qualified designers. The industry requires designers, who can formulate concepts that can help sell traditional art work in a new package. This will help boost the sale of Naga handicrafts, emphasized Zhasa.
Product modification, with the help of modern designing methods, meeting the requirements of the current market trends, is the only way for Naga handicrafts to find a potential market.
During the workshop, Kos Zhasa, fashion and textile designer said that, traditional Naga handicrafts of Nagaland have been popular since ages. But, with the changing era, these handicrafts also need modification. Therefore, in order to make these handicrafts more competitive in the potential market of handicrafts and design, their production methods need to be upgraded.
Since, Naga art is popular in both Indian and foreign markets, Zhasa informed that, proper guidance to develop this art would help provide world-class production. She said, “Currently, the state fails to fulfill their market demand due to limited production and lack of good designs. The designs produced so far are restricted only for local consumption as they are very traditional in nature.
Naga lacks designers who can formulate new design concepts to launch handicrafts that can create an impression in markets other than their local or state markets. Moreover, owing to the ancient techniques of production, which are slow and tedious, clubbed with financial restrains, the production rate of these handicraft items is limited. This soars up the production cost and ultimately affects its sale.”
Handicraft products could get a fillip with qualified designers who understand the market. Also, marketing agencies would then buy these products if they are available at an appropriate price, stated Zhasa. She further informed that, a number of design workshop schemes were available under the DC (Handicrafts), Ministry of Textiles.
Handicrafts in the region that, are carved of wood work, bamboo or textiles would witness a good market demand if designed by qualified designers. The industry requires designers, who can formulate concepts that can help sell traditional art work in a new package. This will help boost the sale of Naga handicrafts, emphasized Zhasa.
Product modification, with the help of modern designing methods, meeting the requirements of the current market trends, is the only way for Naga handicrafts to find a potential market.
Fibre2fashion News Desk - India
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