Home / Knowledge / News / Textiles / Nana protects with fashion and style

Nana protects with fashion and style

19
Apr '10
French women will surely find a design that captures their individual style among the latest collection of NANA fashion tins. This year the tin concept is extended with stylish purses for liners.

“Our tins meet a real need for women to be able to carry sanitary protection in their handbags with hygiene, discretion and femininity; without the frustration of having these products become dirty or lost in their bags,” says Aude Robin, SCA Product Manager for NANA towels in France.

She continues, “In France, these designer tins have become a strong promotional concept that consumers regard as definitively belonging to SCA's NANA brand. In local consumer research and also at a European level, the tin concept always tops the list of consumer preferences.”

Tins for towels, purses for liners
The NANA tins collection for 2010 comprises ten designs, catering to the different styles that women might prefer to express themselves with. To strengthen this year's collection, the tins are also complemented by five stylish choices of purses for liners.

“Women across Europe have very different opinions about style, but the common insight for every woman is the universal desire to be fashionable,” explains Annie Graia, SCA Marketing Director for Southern Europe. “Therefore NANA is the stylish solution when it comes to transporting sanitary protection.”

Svenska Cellulosa Aktiebolaget (SCA) has a long history of successful innovations. The company's innovation activities are pursued in line with a model adapted to match the requirements of the four business areas. In recent years, the focus has been on honing innovation-related processes and boosting their efficiency.

Svenska Cellulosa Aktiebolaget (SCA)


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 30th Mar 2020

Cambodian garment workers face layoffs due to COVID-19

Thousands of Cambodian garment workers have lost their jobs as global ...

Pic: Shutterstock

Textiles | On 28th Mar 2020

Worldwide lockdowns, stimulus shots, raised PPE production

The global response this week to the unfolding COVID-19 crisis saw...

Pic: Samsung

Textiles | On 30th Mar 2020

Samsung, Kvadrat introduce eco-friendly accessories

Samsung in partnership with Danish textile brand Kvadrat, has...

Interviews View All

Top executives, Textile Industry

Top executives
Textile Industry

We will move away from mass production to production in micro-factories

Dharmendra Shah, Ozone PB Spintex Limited

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Alphonse Reddy,

Alphonse Reddy

Bangalore-based Sunday designs and makes mattresses and accessories that...

Kalai Selvi,

Kalai Selvi

Vidyashilp Academy in Bengaluru is the country's first Fairtrade School....

Jason Remnant,

Jason Remnant

<div>Xaar plc develops digital inkjet technology; it designs and...

Steve Cole, Xerium Technologies

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Robert Brookins, Alexium International

Robert Brookins
Alexium International

Alexium International is a specialty chemical development company...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Sanjukta Dutta, Sanjukta's Studio

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Sailesh Singhania, Sailesh Singhania Label

Sailesh Singhania
Sailesh Singhania Label

The Sailesh Singhania label was created to promote handwoven sarees and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search