Intertextile Guangzhou surpassing expectations

22 Apr '10

5 min read

Southern China's home textile trade event, Intertextile Guangzhou Hometextile China was as well organised and as well executed as ever. The show held from 18 – 21 March 2010 at the China Import and Export Fair Complex covered an exhibition area of 20,000sqm. On display were products and designs manufactured and produced by 181 dynamic and creative firms operating in China, Japan, Korea, Pakistan, Switzerland and the UK, which attracted 18,495 visitors.

“There is a clear sign that the home textile market is beginning to rebound. Exhibitor participation was up 19% from last year and impressively the number of foreign firms had almost doubled too. The 2010 show had a vibrant business atmosphere, with 12% more buyers coming to the event to source,” noted Ms Wendy Wen, Director, Trade Fairs, Messe Frankfurt, HK Ltd.

Innovation rewards exhibitors with good business
Pioneering new embroidery and gold-pressing technology, Tata Tex Co Ltd (Hangzhou), a leading manufacturer of curtain, sofa and other home textile fabrics had a fantastic show. “We came to promote the Tata brand, which we have been developing in recent years. During the fair, we received many enquiries and orders, much more than expected. In particular, there were an unexpected number of overseas buyers and new faces,” noted Mr Peter Lin, General Manager.

Replicating the success experienced last year at sister event, Intertextile Shanghai Home Textile, Decorama Inc of Korea, a specialist producer of fire resistant contract fabrics never had a moment to spare at the fair. “Thanks to rigorous health and safety regulations, the growth potential of the Chinese market is huge. We came here looking for new customers and contacts and successfully achieved both. For sure, we will be back again next year,” expressed Mr Thomas Jeong, Managing Director of Decorama.

Regular Heimtextil exhibitor, but first time to Intertextile Guangzhou Hometextile China, Ali Textiles, a manufacturer and exporter of bed linen and textile fabrics from Pakistan was also keen to get in on the action. “The whole home synergy created under the collateral event, the China International Furniture Fair, is attracting serious domestic and international buyers from every segment of the home textile industry. We have met with different sector end-users and established new contacts in retail and contract buying,” noted Mr Faisal Shafique, Partner of the firm.

Recognising there is a growing demand for innovative design concepts in China, internationally renowned designers from Japan and the UK presented an exciting range of fashion-forward creations that successfully combined classical and modern twists, to convey the ultimate sense of luxury. Mr Shimpei Noda,President of Fine Art Inc. from Japan said, “Held together with other home related events, the show provided excellent cross-marketing opportunities. We have managed to establish a presence in southern China and gained new business from a bedding company in Guangzhou. We look forward to returning next year.”

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