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Haspel to expand into men's outerwear
24 Apr '10
2 min read
Haspel, the iconic American menswear brand best known for creating the seersucker suit, is expanding into men's outerwear under a newly signed licensing agreement with Harbour International, LLC, a New York-based manufacturer of high-quality leather and cloth jackets and coats. The deal, which follows an agreement with other licenses for Haspel dress shirts and neckwear, marks the next step in the century-old, family-owned label's evolution to a contemporary, lifestyle brand.
Set to debut in department and specialty stores beginning in spring 2011, Haspel outerwear, designed by industry veteran Carlo Quintiliani, will include two separate collections emanating from a group of core designs.
“For 100 years, Haspel has defined a uniquely American style, setting the standard for the original, classic prep look. Today, as younger men increasingly dress up and embrace modern interpretations of more traditional looks, Haspel is taking on a new, modern resonance,” said James Ammeen, chairman of Haspel Worldwide.
“Following last year's highly successful debut of Haspel dress shirts and neckwear, outerwear is a natural extension of the brand,” he added. “We are thrilled to be partnering with Harbour International, which not only takes great pride in the quality and craftsmanship of its products, but also truly understands the foundations of the Haspel brand and what makes it so exciting.”
“Throughout its history, Haspel has stayed true to its roots of quality and innovation and a style that's proven to have an enduring identity and strong following,” said Tom Lewis, President and CEO of Harbour International.
“We are delighted to be playing a role in the brand's continued expansion and, in fact, the timing for this partnership is ideal,” he added. “Not only are consumers gravitating to looks that speak to a twist on tradition, there has been a void in the outerwear category for some time. With Haspel, we have the opportunity to create a fresh and exciting collection in a category the consumer needs under a brand that's generating significant interest in today's market.”
Set to debut in department and specialty stores beginning in spring 2011, Haspel outerwear, designed by industry veteran Carlo Quintiliani, will include two separate collections emanating from a group of core designs.
“For 100 years, Haspel has defined a uniquely American style, setting the standard for the original, classic prep look. Today, as younger men increasingly dress up and embrace modern interpretations of more traditional looks, Haspel is taking on a new, modern resonance,” said James Ammeen, chairman of Haspel Worldwide.
“Following last year's highly successful debut of Haspel dress shirts and neckwear, outerwear is a natural extension of the brand,” he added. “We are thrilled to be partnering with Harbour International, which not only takes great pride in the quality and craftsmanship of its products, but also truly understands the foundations of the Haspel brand and what makes it so exciting.”
“Throughout its history, Haspel has stayed true to its roots of quality and innovation and a style that's proven to have an enduring identity and strong following,” said Tom Lewis, President and CEO of Harbour International.
“We are delighted to be playing a role in the brand's continued expansion and, in fact, the timing for this partnership is ideal,” he added. “Not only are consumers gravitating to looks that speak to a twist on tradition, there has been a void in the outerwear category for some time. With Haspel, we have the opportunity to create a fresh and exciting collection in a category the consumer needs under a brand that's generating significant interest in today's market.”
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