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Tanger Outlet ties up with WHAT NOT TO WEAR

Apr '10
Tanger Factory Outlet Centers, Inc is pleased to announce a 2010 partnership with Discovery Communications, TLC and its hit show WHAT NOT TO WEAR.

During the fall 2010 season, Tanger Outlets will be exclusively featured in an episode of WHAT NOT TO WEAR. The episode will feature Stacy London and Clinton Kelly and the WHAT NOT TO WEAR venturing outside of Manhattan. Their destination will be the Tanger Outlet Center in Deer Park, NY.

"This will also be an outlet industry first, with Tanger Outlets and our all inclusive line-up of designer, fashion and brand name outlet stores featured on TLC. Tanger Outlets has established that savvy shoppers can get the latest styles and trends at a great value, everyday at Tanger," commented Steven B. Tanger, Tanger Outlet Centers, Inc. President and Chief Executive Officer.

Airing in season eight in the fall, the WHAT NOT TO WEAR crew will film this segment having at their disposal a collection of hundreds of brand name and designer outlet stores offering current, upscale fashion trends.

In addition to the show integration, this spring, Tanger shoppers and TLC loyalists will be encouraged to enter a chance to win a trip to New York City and a makeover with the WHAT NOT TO WEAR stylists, along with a Tanger Outlets shopping spree..

A perennial ratings hit and in its 8th season, WHAT NOT TO WEAR will return to Friday nights in October on TLC. Each episode features fashion experts Stacy London and Clinton Kelly as they help the frumpy, mismatched and ill-flattered by giving them a life-changing fashion makeover. WHAT NOT TO WEAR averages 1.4 million viewers each episode.

Tanger Factory Outlet Centers Inc

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