Home / Knowledge / News / Textiles / Kohl's & Lagardère ink deal for ELLE DÉCOR line

Kohl's & Lagardère ink deal for ELLE DÉCOR line

28
Apr '10
Kohl's Corporation and Lagardère Active announced a multi-year licensing agreement to expand its successful ELLE-branded lifestyle collection into the home category with an ELLE DECOR line of contemporary home furnishings. This is the first time Lagardère Active Enterprises has entered into a retail partnership with the ELLE DECOR brand, which will be available exclusively in approximately 350 Kohl's stores and Kohls.com beginning in September 2010.

Building on Kohl's exclusive and private brand strategy, the launch of the ELLE DECOR home furnishings line supports the continued growth of its exclusive brand portfolio, which accounted for approximately 44 percent of sales in 2009, up 2 percent from 2008. The ELLE-branded fashion collection launched in spring 2007 and experienced rapid growth due to strong customer response. The ELLE DECOR collection will be designed and managed out of Kohl's corporate headquarters in Menomonee Falls, Wis.

“The expansion of our ELLE-branded lifestyle collection into the home category leverages the strong equity from an existing brand and increases its penetration across the store,” said Don Brennan, senior executive vice president of Kohl's Department Stores. “We continue to differentiate Kohl's with exclusive, world-class partnerships and remain committed to growing market share.”

“We are excited to extend the successful business partnership with Kohl's,” says Fabrice A. Plaquevent, CEO, Lagardère Active Enterprises. “ELLE DECOR is America's most stylish home magazine, and this collection will bring Kohl's customers style, inspiration and glamour into their homes.”

Kohl's will collaborate with Lagardère Active Enterprises on the ELLE DECOR product design. Additionally, Kohl's will lead the development, distribution and marketing of the ELLE DECOR collection.

Kohl's Corporation


Must ReadView All

Pic: UKFT

Textiles | On 6th Apr 2020

UK extends COVID-19 business interruption loan scheme

The UK Fashion & Textile Association (UKFT) has announced that the...

Pic: Shutterstock

Apparel/Garments | On 6th Apr 2020

GMAC urges buyers to fulfil purchase contracts

The Garment Manufacturers Associations in Cambodia (GMAC) has...

Pic: Shutterstock

Information Technology | On 6th Apr 2020

Odd Concepts attracts funds despite Covid-19 crisis

Odd Concepts, an AI-based fashion tech company, has been able to...

Interviews View All

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

The decision to reduce GST on MMF yarn to 12% is transformational

Md Hanifur Rahman, Aman Group

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Top executives, Textile industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Larry Fontana,

Larry Fontana

Italy-based Lafer SpA is one of the most innovative surface finishing...

Francesco Gozio,

Francesco Gozio

Italian company Marzoli is a leading manufacturer of the complete line of...

Suresh P Bagrecha,

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Prof Seokheun (Sean) Choi, Binghamton University, State University of New York (SUNY)

Prof Seokheun (Sean) Choi
Binghamton University, State University of New York (SUNY)

A team of researchers from the State University of New York (SUNY),...

Sven Ghyselinck, Devan Chemical

Sven Ghyselinck
Devan Chemical

Headquartered in Belgium and with offices in the United Kingdom, Portugal...

Mr Hartmann Huth, Trevira GmbH

Mr Hartmann Huth
Trevira GmbH

Trevira GmbH is an innovative European manufacturer of high-value branded...

Sidharth Sinha, Sidharth Sinha

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Joe Ikareth, Joe Ikareth

Joe Ikareth
Joe Ikareth

<b>Joe Ikareth</b> has a rock-solid fashion and textiles background, which ...

Adriano Goldschmied, AG Jeans

Adriano Goldschmied
AG Jeans

The hype around 'designer jeans' was created by him. And the new wave of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search