At the upcoming BREAD & BUTTER – tradeshow for selected brands from 7th to 9th July 2010, the B&B KIDS CAMP celebrates its premiere as the new business platform for leading kidswear providers from the Street and Urbanwear segment.
Karl-Heinz Müller, Managing Director BREAD & BUTTER GmbH: “As already announced at the last event, we dedicate special attention to the kidswear topic. Many BREAD & BUTTER exhibitors are active and successful in the kidswear segment. With the B&B KIDS CAMP, they are provided with an exciting and adequate business platform that optimally meets the needs of the market.”
With approx. 40 to 50 brands that present their kids and junior collections, the B&B KIDS CAMP unites the complete portfolio of all BREAD & BUTTER areas.
The worlds of the exhibiting brands are as colourful and versatile as the world of the kids themselves: at the B&B KIDS CAMP, trendsetters meet classic styles, and playful children's topics unite with “grown-up” inspirations:
Leading brands such as Ben Sherman, Closed, Custo Growing, Desigual, Hackett, Japan Rags, Little Cerise, Pepe Jeans Junior, Replay & Sons, Scotch R'belle, Scotch Shrunk have already confirmed their participation in the B&B KIDS CAMP.
The B&B KIDS CAMP finds its new home directly in front of the Denim Base on the airfield of the airport Tempelhof. The central positioning ensures the connection of the brands to the individual areas.
Corresponding to the versatile concept of the B&B KIDS CAMP,the circus landscape of the world famous Circus Roncalli will become the exclusive linchpin of the kids' world, and a unique atmosphere with excitement, fun and games will be created.
„We take care, you do business“: BREAD & BUTTER welcomes all kids of the B&B exhibitors and visitors! At the KIDS CLUB, which is located in direct vicinity of the B&B KIDS CAMP, an individual and child-friendly care is provided, combined with versatile and exciting actions.
Free ticket and online registration: trade visitors, retailers and buyers can register online in advance and receive their personalized ticket free of charge via post on time before the event. Like this, waiting times on event can be prevented.
As of now, the advertisement campaign especially developed for the B&B KIDS CAMP will be run in the most important international trade magazines.