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Bhusattva & Ora WorldMandala to unveil Khadi collection

13
May '10
It's an instance of communal harmony marked by the participation of women representatives of different religions and faiths who are putting their steps towards self-entrepreneurship by being the creators of this art form.

KHADI ART is conceptualized by OraWorldMandala peace movement and materialized by Rising Tradelink Limited's brand bhu:sattva in association with Women Empowerment Corporation (WEC). The artistic production also brings on the common platform bhu:sattva's exclusive designer Mr. Digvijay Singh and Mrs. Wanda Casaril, conceptual artist from Italy and social activist in the OraWorldMandala.

The initiative will be unveiled at Mahatma Gandhi Labour Institute on 16th May 2010 at 5.30PM. For this occasion it will be created an art-installation made with khadi and composed by a central work of art entitled Khadi is not just a cloth, it's a thought from which has been originated an ensemble of clothes referred to the main design. The clothes represent the thought of embodied peace to reaffirm once again the value and the message expressed by the intrinsic 'art of khadi'.

Khadi has been the symbol of freedom towards Independence. KHADI ART is an experiment to contribute to the reinforcement of khadi as an instrument of freedom and social equity in today's world. bhu:sattva's new artistic production KHADI ART is a unique step towards reinitiating the peace movement along with working for social equality Bhu:sattva, the brand which is making this thought in action is the apt name for this. With an ideology of bringing the purity of nature through its organic clothing, bhu:sattva lives the philosophy of social business and this is the reason why KHADI ART is being brought up by this distinctive brand.

Mr. Jainam Kumarpal Shah, Managing Director of RTLL's bhu:sattva says: “The fact that this new artistic production is taking shape is a deep motivation for us to dedicate more energy to the cause of women empowerment, ahimsa and social equality. The main objective of creating self-entrepreneurship opportunities is not an easy commitment. Our intention is to take action trough our work and grow in the process of 'Ahimsa through Art'. The fact that the dream of KHADI ART is coming true through bhu:sattva is the greatest satisfaction for me.”

When asked about the manifold aspects of this venture, Mr. Shah comments, “KHADI ART is not only about forward integration. It's about empowering the creators, women from the unorganized sector and showing them the way of self-entrepreneurship. Moreover, the fact that 'Ahimsa through art' is the base for this creation makes it unique. This experiment of artisistic production through the hands of women from different inter-faiths will be further carried on and bhu:sattva will keep on promoting such a noble concept. ”

Mr. Digvijay Singh, exclusive designer for bhu:sattva feels that KHADI ART is the blend of simplicity and elegance. He remarks, “We haveused herbal dyes in it and the colors are soothing and lively with a touch of sobriety. It has given me the challenge of designing with the fabric of KHADI and giving them the contemporary look. I am happy to be associated with such meaningful creation”


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