Fabricut Inc., the parent company of fabric brands Fabricut, S. Harris, Vervain, Trend and Fabricut Contract, has acquired Stroheim from JAB Anstoetz of Germany. The move adds a sixth brand under the Fabricut umbrella, expands Fabricut's reach into the high-end textile, trimmings and wallpaper market, and continues Stroheim's impressive 145-year legacy in the home furnishings industry.
“We have been looking to increase our profile in the high-end market,” says David Finer, chief executive officer of Fabricut. “At the same time JAB wanted to focus on its home-based European brands. Our acquisition of Stroheim accomplishes both of our mutual objectives.”
As of May 17, 2010, Fabricut will assume operations of Stroheim. The Stroheim warehouse and customer service center will move from High Point, N.C., to Fabricut's facility in Tulsa, Okla. Stroheim's fabrics, trimmings and wallpapers will be integrated into Fabricut showrooms across the country and on the road through its outside sale force. Stroheim's decorative hardware will continue to be serviced by JAB.
“This strategic alliance with Fabricut will increase the footprint of our brands in North America,” says Chris-Jacob Schminnes, president of JAB Group. “We are thrilled to partner with Fabricut to accomplish our respective endeavors.”
As one of the oldest and most respected fabric houses in the decorating world, Stroheim is a leading resource for exquisite, fine-quality fabrics, trimmings and wallpapers for the most discerning clientele; highlighted by classic designs – stripes, checks, plaids, damasks, florals, tapestries, brocades, chenilles and velvets – that are continually updated to accommodate contemporary as well as traditional tastes. Stroheim has always stayed ahead of the prevailing trends in design and color. Paired with Fabricut's S. Harris and Vervain brands, Stroheim will complement and broaden the scope of product offered to the contemporary, transitional and traditional high-end interior designers in North America.
Fabricut is a second-generation and employee owned company, devoted to supplying beautiful fabrics and trimmings to the interior design trade. Established in 1954, the Fabricut brand has grown into one of the largest, most progressive distributors of decorative fabrics in the world. Fabricut added S. Harris in 1988 to deliver unique, boutique collections of distinct fabrics to the contemporary high-end market. It launched Vervain in 2004 with its artistry and distinction for high-end traditional interiors, and in 2007 created Trend, a brand with beautiful fabrics at exceptional value. With its commitment to quality products and extraordinary service, coupled with a knowledgeable worldwide sales force, Fabricut continues to provide solutions for everyday decorating.
“Each brand has its specialties, together and individually; our family of brands provides designers with products of quality, style and price for every taste.” adds Finer. Fabricut, S. Harris, Vervain, Trend and Stroheim are available to the trade only through interior designers and showrooms worldwide.
Fabricut is one of the largest, most progressive distributors of decorative fabrics in the world; the brand designers depend on for everyday decorating. We are a quality driven company providing home furnishing fabrics and accessories of exceptional design and value to the interior design industry.