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Libero Up & Go baby diaper for little football fans

17
May '10
Football fever arrives this summer with the FIFA World Cup championships in South Africa. And SCA's latest Libero Up & Go spring collection gets right into action on the football field with a limited edition range sporty diapers designs.

Libero's Up & Go pant diaper is the preferred choice for active babies that can walk and run, which is exactly what the latest spring collection campaign communicates: the freedom of movement that Libero Up & Go pant diapers offer to active and energetic babies who want to explore,” says Linus Clausen, SCA Marketing manager for Libero.

Now in its fourth year, the Libero limited edition spring collection has become a fixed asset in the Libero assortment. The Libero football collection is created by the SCA's Nordic marketing team with help from SCA product designer Karoline Lenhult, who says, “Being a mother of three kids I know how important it is to combine functionality with appealing design.”

Linus adds, “As with previous years, we wanted to do something unexpected and refreshing, putting the baby in an adult context. The football theme adds a little zest to parents' everyday life”.

The lucky countries
The Libero Football Spring Collection 2010 is available for a limited period of time in the Nordic countries, as well as Hungary and Greece.

SCA, Svenska Cellulosa Aktiebolaget creates value by fulfilling the needs of customers and consumers in a spirit of innovation, through continuous efficiency enhancements and with a clear desire to contribute to a sustainable development.

SCA, Svenska Cellulosa Aktiebolaget


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