Home / Knowledge / News / Textiles / Woolgrowers glimpse the future

Woolgrowers glimpse the future

21
May '10
Researching, developing and marketing Australian wool in new ways dominated the latest strategic plan workshop held by Australian Wool Innovation (AWI) in Sydney this week.

Over 50 woolgrowers from across Australia gathered to discuss the big issues and opportunities facing their industry and to provide input into the organisation they fund.

Reaching consumers with new technology was demonstrated with the latest Woolmark Facebook, Twitter, YouTube websites. The prototype Ipad and Iphone applications can also educate consumers and retail sales staff of the natural advantages of wool while creating better business efficiency within AWI.

“Woolgrowers have consistently said they want more marketing to increase the demand for wool, backed by the best on and off-farm R&D. Growers and stakeholders from every state came to discuss this and their feedback will continue to shape the organisation they fund,” AWI acting CEO Stuart McCullough said.

Woolgrowers were presented with the AWI Strategic Plan, based on the 70:30 off-farm: on-farm spending split supported at WoolPoll last year. The mission of AWI continues to be to implement R&D and marketing programs that help increase the demand for Australian wool.

International Wool Textile Organisation vice president Peter Ackroyd spoke to woolgrowers about the Prince of Wales' Wool Campaign. "Prince Charles' endorsement of wool as a sustainable fibre comes at a critical time. Wool is the answer for the environmentally conscious consumer," he said of the five year project.

Editor and Chief of iconic fashion magazine, Vogue, Kirstie Clements also had words of encouragement for woolgrowers.

“Educating up and coming designers about the attributes of wool and what the Woolmark means is an important way to reach young consumers and it is good to see AWI is doing this. The message of wool needs to be repeated again and again because I believe quality fabrics are always in fashion.” she said.

An on farm research and development update was also given by AWI staff before growers joined workgroups to give more specific feedback about the various aspects of AWI business. This feedback has been collated and will be incorporated into the AWI Strategic Plan 2010/11 to 2012/13.

Australian Wool Innovation Limited


Must ReadView All

Foreign brands competing with local clothing companies in Vietnam

Apparel/Garments | On 17th May 2021

Foreign brands competing with local clothing companies in Vietnam

International brands are giving tough competition to the local...

Pic: Casimiro PT / Shutterstock.com

E-commerce | On 17th May 2021

London-based global fashion platform Lyst raises £60mn

Lyst, a London-based global fashion aggregator that operates an...

Pic: Shutterstock

Textiles | On 17th May 2021

Prime Content| China cotton index may remain stable in coming months: TexPro

The China cotton is expected to remain above 16,000 RMB per ton or...

Interviews View All

Textile Industry, Head honchos

Textile Industry
Head honchos

Verticals like fast fashion won’t completely adopt personalisation on...

Textile Industry, Head honchos

Textile Industry
Head honchos

One thing is certain, online sales will go up

Footwear Industry, Footwear Retailers

Footwear Industry
Footwear Retailers

Still struggling to mop up higher sales

Ismail Ajani,

Ismail Ajani

Hollywood Footwear’s story began in 1946 when Jummabhai Ajani started the...

Shivendra Nigam,

Shivendra Nigam

Delhi-headquartered Cantabil Retail India Ltd was founded by Vijay Bansal...

Ujjval Saraf,

Ujjval Saraf

Founded by Jimmy Lai, Giordano International Ltd, a Hong Kong based...

Daniel Kaye, RocketLife

Daniel Kaye
RocketLife

<div>RocketLife, an award-winning developer of breakthrough visual...

Wolfgang Plasser, Lenzing AG

Wolfgang Plasser
Lenzing AG

The Lenzing Group is an international company headquartered in Austria...

Madison Maxey, Loomia

Madison Maxey
Loomia

Loomia designs and manufactures soft circuit systems that can be produced...

Sweta Tantia, Tahweave & Garo

Sweta Tantia
Tahweave & Garo

Designer Sweta Tantia owns Garo, a couture indutva or ethnicwear brand,...

Seema Gujral, Label Seema Gujral

Seema Gujral
Label Seema Gujral

<b>Seema Gujral</b>'s designs for her eponymous label revolve around...

Anjali Bhaskar, Samatvam

Anjali Bhaskar
Samatvam

Samatvam, a womenswear brand that blends age-old craftsmanship with modern ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2021

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search