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New Yorker opens its first store in Montenegro!

May '10
Continuing its course of expansion, New Yorker will open its first store in Montenegro. On Thursday, 27 May 2010, the Braunschweig-based leader in Young Fashion will unveil its latest collections at the Delta City Montenegro shopping mall in the capital, Podgorica.

After opening its first shops in Italy and Portugal last year, New Yorker is now celebrating its expansion into the Montenegrin market, marking the 28th country where it has a presence. The New Yorker Group aims to continue its solid course of expansion and to have stores in 30 countries open by the end of the year. The next planned are in Luxembourg and Macedonia.

On more than 600 square metres of sales space, New Yorker will offer its customers in Podgorica a wide range of the latest trends with its own brands - fishbone, fishbone sister, smog, amisu and censored. The modern store concept with a play of colours in a variety of anthracite, white, green, yellow and orange tones, together with the chromed lamps designed exclusively for New Yorker, offer a pleasant shopping atmosphere.

Additionally, the in store radio provides all visitors with the latest beats and latest trend tips from the music and lifestyle industry. "We're very happy to be able to continue pursuing our strategy this year, and to keep on expanding.

New Yorker is now represented in 28 countries and we're coming closer to reaching our medium-term goal of becoming the leader in the Young Fashion market," says Volker Putzmann, Marketing Director of New Yorker Group Services.

With 777 locations in 27 countries New Yorker belongs to one of the leading companies in (the) young fashion in Europe, offering its target audience of 12-39-year-olds a constantly updated and fashionable collection at attractive prices. The range consists of the own brands fishbone, fishbone sister (sports and street wear), amisu (women's high fashion), the trendy and casual Menswear label smog, and censored (underwear and swimwear). The Brunswick-based company closed the financial year 2009 with turnover of around 1.6 billion Euros. According to forecasts, New Yorker's success will continue in 2010 - more than 850 branches are expected to generate a turnover of nearly 1.7 billion Euros.


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