Home / Knowledge / News / Textiles / Focus on key trends at Denim by PV & new trademarks - INVISTA

Focus on key trends at Denim by PV & new trademarks - INVISTA

25
May '10
INVISTA will showcase its latest innovations for denim at the Denim by PV show on June 2 and 3 in Paris. The stand will be focused on three distinct fabric themes: Super Stretch, Super Recovery and Super Comfort, and will feature innovative fabrics and garments, all made with INVISTA products, by INVISTA's key denim customers.

• The Super Stretch category will lead off with fabrics and garments made with LYCRA fibre, sometimes in concert with INVISTA' s LYCRA T400 fibre. According to Jean Hegedus, INVISTA's Global Marketing Director for Denim, the Super Stretch category poses key challenges for mills and brands alike. “In talking with our customers, we have found the main difficulty with Super Stretch fabrics is achieving good fabric stability. Typically, as you increase stretch in fabrics, you also increase the tendency for higher growth and shrinkage,” Hegedus said. To help address these issues, INVISTA worked with several mills to develop a solution: integrating LYCRA fibre and LYCRA T400 fibre in the same fabric. This combination increases the fabric stretch, thanks to the LYCRA fibre, while providing excellent stability with the help of LYCRA T400 fibre.

• In the second category, Super Recovery, INVISTA will focus on fabrics with LYCRA T400 fibre, including those made with a new, textured yarn from Ductel of Spain. The new yarn provides fabrics with excellent stretch and recovery and a beautiful surface luster. According to David Capdevila, European Marketing Manager for INVISTA, fabrics made with this yarn are quite unique. “They have a beautiful sheen and significant “snapback” so garments provide a powerful, yet comfortable stretch.” Capdevila said.

• The third category, Super Comfort, features XFIT LYCRA fabrics that stretch and recover in all directions. INVISTA and their customers continue to lead innovation in the four way stretch category by developing Super Stretch versions of XFIT LYCRA fabrics. “The XFIT LYCRA fabrics with Super Stretch take comfort into a whole new dimension,” said Hegedus. “These fabrics combine the best attributes of LYCRA fibre and LYCRA T400 fibre, providing the ultimate in comfort and freedom of movement, as well as unique design possibilities,” Hegedus said.

At this June edition of Denim by PV, INVISTA will also announce a trademark and patent protection program behind its LYCRA T400 fibre. Recently, INVISTA has decided to pair the LYCRA fibre brand name with the T400 fibre brand name to make product identification easier for downstream customers. “The LYCRA fibre brand is very well recognized within the trade and at the consumer level as a hallmark of quality,” Hegedus said. “When customers see the LYCRA fibre brand connected with the T400 fibre brand they will know they are getting the authentic bi-component fibre from INVISTA.”

Denim by PV in Paris is the perfect setting to showcase the latest initiatives from INVISTA. In true style, the owner of the LYCRA fibre brand is capitalizing on this year's theme of a sailing boat concept. The stand will feature 'sails' designed with LYCRA fibre brand imagery and state of the art, flexible mannequins illustrating the movement and fluidity that LYCRA fibre and LYCRA T400 fibre bring to fabrics. Customers are invited to visit the stand, meet the INVISTA team, and see the latest fabric innovations first hand.

Look for us at Denim by PV – Hall Freyssinet, stand number M01, in the Mezzanine.

INVISTA


Must ReadView All

Pic: Shutterstock

Apparel/Garments | On 1st Apr 2020

Five more brands not to cancel export orders to Bangladesh

Five more global fashion brands-three European and two North...

Pic: Martin Good / Shutterstock.com

Retail | On 1st Apr 2020

Ralph Lauren commits $10 mn to COVID -19 response efforts

Ralph Lauren Corporation recently committed $10 million to help its...

Pic: Venturelli Luca / Shutterstock.com

Retail | On 1st Apr 2020

H&M to take goods already manufactured, assures suppliers

Swedish retail giant H&M recently assured its garment suppliers of...

Interviews View All

Asim Dalal, Indo Count Retail Ventures

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Top executives, Textile industry

Top executives
Textile industry

Defining MSMEs on the basis of turnover makes it simpler to do business

Top executives, Textile & apparel bodies

Top executives
Textile & apparel bodies

Textile industry would like to see inclusion of cotton yarn under MEIS and ...

Milva Morani,

Milva Morani

Brighi Technologies began in 1970 with trading and repairing sewing...

Shivani Swamy,

Shivani Swamy

The Livinguard Technology is owned by Green Impact Holding AG based in...

Vikas Banduke,

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Paolo Ocleppo, Sandvik Hyperion

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Matthew Kolmes, Supreme Corporation

Matthew Kolmes
Supreme Corporation

Supreme Corporation manufactures innovative specialty yarns and safety...

Justin Gutierrez, INDA

Justin Gutierrez
INDA

The Association of the Nonwoven Fabrics Industry (INDA) has created a new...

Vaanee Bhatia, Gritstones Clothing

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Igor Chapurin, Chapurin

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Robert Brunner, Devereux

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


March 2020

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Advanced Search