The beauty industry celebrated its finest day, as Cosmetic Executive Women (CEW) recognized the most innovative beauty products of the year at the 16th annual CEW Beauty Awards. A full list of 31 winning products -- covering make-up, hair care, sun care, and more -- can be found below.
The CEW Beauty Awards is the only awards program where the winners are determined exclusively by beauty insiders — more than 3,600 professionals working in beauty, cosmetics, fragrance, and related industries. The CEW Beauty Awards signify the industry's highest recognition for manufacturers, as well as a trusted guide of top product performers for consumers.
“Women are very savvy when it comes to buying beauty products; they're looking for the best results at the best price. The CEW Beauty Awards provides consumers with insight into the best products the industry has to offer,” says Carlotta Jacobson, president of CEW.
In addition to recognizing product innovation, CEW announced the winner of the Indie Beauty Award for the brightest new start-up in the world of beauty. This year's winner is Living Proof.
The prestigious list of CEW Beauty Award Winners was announced at a celebrity-lined event at the Waldorf=Astoria in New York City.
To make the winning products available to consumers, CEW has national retail partnerships with CVS/pharmacy, Nordstrom and QVC. Moreover, the 2010 Beauty Award Winners will be showcased and promoted with custom promotions in store, online and on TV throughout the year.
Cosmetic Executive Women (CEW)