Interviews
bsp launches a fresh, new brand identity
09 Jun '10
4 min read
"By owning, developing and licensing our own brands, we have a unique perspective into the opportunities and challenges faced by licensors today," said Toubassy "We will bring that insight and knowledge as well as our relationships into our client work each and every day, allowing us to deliver even better results. When you combine this with our ability to deploy capital as necessary to client engagements, we strongly believe that we have built the most robust licensing agency model in the market."
To match its expanding business model, bsp has also launched a fresh, new brand identity. bsp's new logo is groundbreaking in that it has been designed specifically with interactive environments in mind. Rather than using a standard static logo, bsp's new logo will be made up of constantly changing "lifestyle tiles" with the letters "bsp" superimposed on them. This gives the company the ability to evolve its logo as its business and the environment change without losing its recognizable and iconic identity.
"We have often been struck by the fact that in such a dynamic business environment, the concept of the logo is still stuck in the 19th century," said Toubassy "While most logo implementations now manifest in dynamic mediums such as television, web and mobile – most logo designers are still designing for stationery. We believe that our ground breaking new brand identity, coupled with our expanded business focus, strengthens our position as the leading IP manager of the present and of the future."
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries.
To match its expanding business model, bsp has also launched a fresh, new brand identity. bsp's new logo is groundbreaking in that it has been designed specifically with interactive environments in mind. Rather than using a standard static logo, bsp's new logo will be made up of constantly changing "lifestyle tiles" with the letters "bsp" superimposed on them. This gives the company the ability to evolve its logo as its business and the environment change without losing its recognizable and iconic identity.
"We have often been struck by the fact that in such a dynamic business environment, the concept of the logo is still stuck in the 19th century," said Toubassy "While most logo implementations now manifest in dynamic mediums such as television, web and mobile – most logo designers are still designing for stationery. We believe that our ground breaking new brand identity, coupled with our expanded business focus, strengthens our position as the leading IP manager of the present and of the future."
Headquartered in Los Angeles, Brand Sense Partners, LLC (bsp) is a pioneering brand management and business development firm that incubates, acquires and grows the world's leading brands. bsp provides the foundation for growth through business reengineering and the development of partnerships, products, design and strategies that target unmet market needs. bsp's portfolio consists of brands spanning the consumer product, media, entertainment, retail and fashion industries.
Brand Sense Partners, LLC
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