LNJ's new denim fabric will repel oil, dust & water
14 Jun '10
5 min read
To address the specific needs of industrial buyers, LNJ Denim is offering 1000 meters per colour in poly Denim, unlike the norm of 15,000 meters. Thus a buyer can buy 10 shades in 10,000 meters offering him huge value for money.
Elaborating on other products, Gupta said “work wear includes fabrics which are fire-retardant, self-extinguishing and odor free. Also there are fabrics which are hydrophilic, i.e. absorb sweats and water easily, and hydrophobic, which repel water, dust and oil.” The CEO further added that the fire-retardant products are highly in demand and already being used by fire-fighters in Madhya Pradesh.
LNJ Denim has taken another lead in introducing eco-friendly products. These are the fabrics which are produced by recycling waste products that also include the jeans which we discard. Organic cotton too is used. “This is in keeping with our commitment to continuously improve environment management,” added Gupta.
This and other innovative initiatives have earned LNJ Denim some of the best global certifications GOTS (Global Organic Textiles Standard) and GRS (Global Recycle Standards) issued by Control Union Certifications, REACH, OEKO TEX and so on.
Being one of the largest producers of denim in India, LNJ Denim exports to all top brands in the world and in domestic market as well.
LNJ Denim is the part of LNJ Bhilwara Group – one of the major textile groups in India. LNJ Denim is the latest division of the RSWM Ltd. The LNJ Bhilwara Group is a well diversified conglomerate with major business interest in Textiles, Graphite Electrode, Power Generation and Power Engineering Consultancy.
The journey of the LNJ Bhilwara Group began in 1961 when the Group founder, Mr. LN Jhunjhunwala established a textile mill in Bhilwara, Rajasthan. Today, that single textile mill has expanded into several textile mills; the Group has diversified strategically and stands proud as a multi-product and service conglomerate.