Tommy Hilfiger to support Millennium Promise

24 Jun '10

4 min read

"Tommy Hilfiger brings extraordinary creativity, entrepreneurial spirit, and passion to the Millennium Villages project," said John McArthur, CEO of Millennium Promise. "He and the entire company are setting a remarkable example of both global corporate leadership and the type of entrepreneurial commitment needed to ensure that our generation is the last to know extreme poverty."

"We are very proud that this partnership is playing such a key role in advancing the holistic approach that Millennium Village communities are implementing across Africa," said Professor Sachs. "Tommy's announcement today affirms that corporate leaders everywhere can play an indispensable role in educating both their workforce and their consumers about how we can best achieve the Millennium Development Goals."

A defining characteristic of the Company's support for Millennium Promise will be the depth and breadth of employee engagement: Tommy Hilfiger employees will bring the same energy, enthusiasm, skills, and professional expertise that they apply to their roles within the organisation to the project, in an effort to end global poverty. Through this campaign, Tommy Hilfiger employees will be offered the opportunity to travel to Ruhiira to contribute to the cause and physically help make a difference. In 2011, a cause-marketing program will be launched to reach consumers, to aid in generating customer awareness and support for the program.

Tommy Hilfiger Group

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