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Handloom Mark: Symbol of legacy & tradition of handloom textiles

26
Jun '10
The Handloom Mark is a symbol of rich legacy and tradition of Indian Handloom textiles. The Mark is aimed to promote the brand of handlooms and develop a niche market for the handloom textiles with distinct identity.

The Mark is also a symbol of social cause to promote the livelihood, welfare and growth of more than 6.5 million weavers. This will enable the age old traditional handloom industry to cherish their skills / craftsmanship and sustain in the competitive market.

INDIAN HANDLOOMS:
The Handloom Textiles constitute a timeless facet of the rich cultural Heritage of India and known for its excellence since time immemorial. Handlooms are an important craft product and comprise the largest cottage industry of the country.

Millions of looms across the country are engaged in weaving cotton, silk and other natural fibers. The handloom industry is dispersed in villages and towns, avoiding the pollution and ghettoization of concentrated production.

There is hardly a village where weavers do not exist, each weaving out the traditional beauty of India's own precious heritage. India is the only country which produces handloom on a commercial scale in the world market.

Handloom forms a precious part of generational legacy and exemplifies the richness and diversity of India and the artistry of the weavers. Tradition of weaving by hand is a part of the India's cultural ethos.

The variety and price range of cotton handlooms runs the gamut between the very expensive fine fabrics to ordinary household linen. The contemporary handlooms produce huge volumes of medium priced, good quality cotton fabrics of medium thickness, suitable for dress materials and household lines which are known for their durability, absorbency, comfort and feel.

FEATURES OF HANDLOOM TEXTILES:
•Handlooms can produce customized and theme-based products.
•The basic differences in handlooms are its base on the natural fibres, its craft, eco-friendliness and its heritage origin.
•Handloom is unparalleled in its flexibility and versatility, permitting experimentation and encouraging innovation.
•The indigenous and traditional technology closely adapted to the nature of the fibre, produces cotton fabric of a staggering diversity that is durable, strong, light in weight, absorbent, washable and that holds colour permanently.
•The strength of handloom textiles lies in its intricate weaves and innovative design, variety and regional specialization, independence of generated power, adaptability and its smooth skill transfer.
•Handloom textiles are unique in terms of feel, texture, design and carries the feel of human touch in every warp and woof.
•Handloom textiles are known for emotional and stimulating colours

HANDLOOM MARK:
Handloom Mark is the Government of India's initiative to provide a collective identity to the handloom products in India and can be used not only for popularizing the hand woven products but can also serve as a guarantee for the buyer that the product being purchased is genuinely hand woven from India.


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