Interviews
Handloom Mark: Symbol of legacy & tradition of handloom textiles
26 Jun '10
4 min read
Besides, this would provide a distinctive name in identifying the product or the manufacturer. The Handloom Mark would, therefore be a hallmark of passionate creative work that defines the product with clarity, distinguishes it from competition and connecting it with customers. To support the above features, the Handloom Mark is specially developed with the logo and unique coding.
The form of the logo has been derived from the interlocking of the warp and weft. These threads stand for the collaborative institutes giving their inputs and the artisans giving their skills.
The interaction between them is leading to a close network. The warp and weft have been moulded to form a three dimensional shape. The Handloom Mark Label is registered under Trade Marks Act, 1999 in India.
The Handloom Mark is in two forms:
One for Domestic market (In India): the word Handloom Mark is written beneath the logo and the other for International market: same logo with the word Hand woven in India written beneath it.
Each label is coded on its backside for easy identification/classification. E.g. For Indian Buyers: 1 followed by coded number for fabric & 2 followed by coded number for made-ups and garments, For Overseas Buyers: 3 followed by coded number for fabric and 4 followed by coded number for made-ups and garments.
ADVANTAGES AND BENEFITS TO BUYERS:
•Provide assurance to the buyers about the genuineness of the product origin in India.
•Improve international marketing linkages to the handloom weavers which will give direct linkages to the origin of products/manufacturer of products.
•Strengthen supply chain for Handloom products in India.
•Channelize products to reach widest consumers
•Ease the sourcing and promotes demand of handloom products
•Safeguards the interests of stakeholders and consumers.
The form of the logo has been derived from the interlocking of the warp and weft. These threads stand for the collaborative institutes giving their inputs and the artisans giving their skills.
The interaction between them is leading to a close network. The warp and weft have been moulded to form a three dimensional shape. The Handloom Mark Label is registered under Trade Marks Act, 1999 in India.
The Handloom Mark is in two forms:
One for Domestic market (In India): the word Handloom Mark is written beneath the logo and the other for International market: same logo with the word Hand woven in India written beneath it.
Each label is coded on its backside for easy identification/classification. E.g. For Indian Buyers: 1 followed by coded number for fabric & 2 followed by coded number for made-ups and garments, For Overseas Buyers: 3 followed by coded number for fabric and 4 followed by coded number for made-ups and garments.
ADVANTAGES AND BENEFITS TO BUYERS:
•Provide assurance to the buyers about the genuineness of the product origin in India.
•Improve international marketing linkages to the handloom weavers which will give direct linkages to the origin of products/manufacturer of products.
•Strengthen supply chain for Handloom products in India.
•Channelize products to reach widest consumers
•Ease the sourcing and promotes demand of handloom products
•Safeguards the interests of stakeholders and consumers.
Fibre2fashion News Desk - India
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